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2019 Mazda3 Sedan Drivers' Notes Review | Moving on up

The Mazda3 enters its fourth iteration for 2019, replacing one of our favorite compacts on the market. As such, expectations were high for the new model. Like before, the Mazda3 is available as both a sedan and hatchback, though the big news for the new model is the available all-wheel drive system, a rarity for the class and and a feature more and more people are looking for in a car these days. At launch, power comes solely from a 2.5-liter naturally aspirated inline-four, though Mazda plans to offer additional powertrains down the line. Competitors include the Honda Civic, Toyota Corolla, Subaru Impreza, Hyundai Elantra and Kia Forte. Our tester was a well-equipped Mazda3 Premium front-wheel-drive sedan. Standard features include 18-inch wheels, LED lighting, a power driver's seat, leather seating and trim, keyless entry and ignition, dual-zone climate control, an 8.8-inch infotainment system, Bose audio, blind-spot monitoring, rear cross-traffic alert and adaptive cruise control. The only added cost to the Premium Package is $595 for the paint. All in, our tester came out to $27,990. Editor-in-Chief Greg Migliore: The Mazda3 is the sportiest in the segment and, as far as I'm concerned, it's dead-even with the Honda Civic for the top spot in the looks department. The steering, brakes and suspension all feel dialed-in and quick. Many compacts are sedate. The 3 makes you want to track it. The suspension is stiff enough that non-enthusiasts might prefer something else, though it's not abusive. The naturally aspirated four provides just enough getup. Mazda is good at the minimalistic approach. Tune a car well, make it look sporty, and don't try to overcompensate with horsepower. This thing looks great inside and out. For the price, you can't beat it. The cabin has the appearance and feel of a premium sedan, with pleasing materials and an enveloping cockpit. With a creased hood and huge, blacked-out grille, the 3's front end has a contemporary style with old-school panache. I might like the hatch better because it's a rarer body style. Still, this sedan is a well-rounded, sporty execution and a great value. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Associate Editor Joel Stocksdale: Since its reveal at the Los Angeles Auto Show, the 2019 Mazda3 has been my most anticipated car of the year, as well as the one I've been most worried about.

Mazda teases a new compact SUV for Geneva

Mazda waited until the lights were out to tease the tidy rear end of a brand new crossover. The Japanese automaker didn't say much about the model that will debut at the Geneva Motor Show next month, only calling it "a brand-new addition to the Mazda lineup," and "the second model in new-generation lineup." We're going to put our chips down on this being the next CX-3 crossover, which has been predicted to arrive by 2020. If that's so, we can expect a larger model than the one currently on sale. The present, first-gen CX-3 rides on the Mazda2 platform. The coming CX-3 will use the Skyactiv Vehicle Architecture supporting the new Mazda3, growing out of the subcompact class into the compact segment. According to one report last year, the extra girth is a play for better sales in the U.S. market. In 2017, Mazda sold more CX-3s in Australia than in the U.S. The stronger, stiffer platform will introduce Mazda3's delights such as the human-centric interior ergonomics, and hopefully the same driving dynamics that we called "the life of the compact sedan party" in our Mazda3 First Drive. Yes, that's all but certain to mean a torsion beam rear suspension, which was said to have been done for NVH reasons after Mazda said it "got a lot of complaints from the media" over the multi-link rear. The engine lineup should mirror the Mazda3 in the U.S., being the naturally aspirated 2.5-liter four-cylinder at launch, followed by the Skyactiv-X. We can probably expect more teasers before Geneva press days kick off on March 5. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.