1992 Mazda Miata Mx5 Drifter Swap Turbo Project on 2040-cars

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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Next-gen Mazda6 reportedly getting RWD, straight-six it shares with Toyota

Last June, Japan's Best Car magazine laid out what we considered a whopper series of rumors about future Mazda developments. The mag said it had been speaking to a Toyota source on an unrelated matter, and found out that Mazda's work on a straight-six Skyactiv engine was predicated on that engine's use in Toyota Group vehicles, including Lexus models. Car and Driver has apparently consulted its own sources, and in a new report utters many of the same pronouncements as Best Car. The next-generation Mazda6, due around 2022, will molt out of its transverse engines on a front-driver platform, and be the first home for the longitudinally-mounted straight-six on the automaker's new rear-wheel drive "Large Architecture."  The gas-powered Skyactiv-X six-cylinder, a shade under 3 liters of displacement, will get help from a 48-volt hybrid system, and top output could hit 350 horsepower. A second straight-six will come in an oil-burning Skyactiv-D flavor, and PHEVs are certain to eventually factor into the equations. The sheetmetal around the bodywork will draw inspiration from the four-door Mazda Vision Coupe concept that debuted at the 2017 Tokyo Motor Show. Describing a scenario we can only cross our fingers for, C/D writes "there's a chance Mazda will mimic Lexus and put inline-six into both four- and two-door bodies," grabbing another unused concept as a design guide for the latter, the two-door RX Vision concept from the 2015 Tokyo Motor Show. C/D suspects the increasing cooperation between Mazda and Toyota will not only pay the bills for Mazda's sports sedan, but compel the Large Architecture to take a couple of side jobs in Toyota City. C/D writes, "Toyota may adopt the six-cylinder Skyactiv-X for the next-generation Lexus IS and RC." According to the recently leaked dealer report, the next-gen IS could be with us in 2021 as a 2022MY offering. Betting money seems to be on the sedan sticking with Toyota's TNGA platform and Lexus engines until a brand new model shows around 2026, though.

2016 Mazda MX-5 Miata to be revealed on September 3 [w/video]

Now in its 25th year and on the market in its current form since 2005, the Mazda MX-5 Miata has been due for replacement for some time now. A mid-life facelift helped things along some in 2008, but the moment that roadster enthusiasts have been anxiously awaiting is almost upon us.
Mazda has now confirmed that the 2016 MX-5 will be officially unveiled on September 3 at Mazda Raceway Laguna Seca just ahead of the "Miatas at Mazda Raceway" event, where the Japanese automaker will also display "an array of heritage, concept and motorsports MX-5s," just as it did alongside the upcoming new roadster's Skyactiv chassis at the New York Auto Show.
Not to leave the European and Asian markets out of the fun, Mazda will simultaneously unveil the new Miata in Spain and Japan as well. But in the meantime you can view the teaser video and press release below to keep that excitement drummed up.