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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

2020 Mazda6 Signature Driveway Test | A luxury car interior with a non-luxury price

The 2020 Mazda6 Signature is pure luxury on the inside. If one were to remove the Mazda badges and replace them with Audi’s four rings, or LexusÂ’ stylized L, customers may not even bat an eye. Alas, that is the point of MazdaÂ’s range-topping Signature trim. Mazda fancies itself a “premium” car brand at this point, and the Mazda6Â’s cabin does an excellent job of selling that theme. A luxury interior starts with excellent and original design, and then itÂ’s finished with quality materials. Anybody can throw leather, suede and wood around, but if the design itself isnÂ’t moving, the fancy materials look tacked on. Mazda has managed to ace both the design and material quality sections of its test with the Mazda6 Signature. ThereÂ’s beauty in simplicity, and the Mazda6Â’s interior exemplifies that. A wide, sweeping dashboard dominates the view from the driverÂ’s seat. An endless swath of soft-touch UltraSuede is front and center, splitting the climate controls from the vents and infotainment screen above it. Mazda says itÂ’s “adorned with a subtle gold tint,” and itÂ’s made in a similar fashion as ornate kimonos. I found myself staring at the stitching running the full length of the dashboard. ItÂ’s topped by a silver strip that extends from one side of the cabin to the other into the side air vents. Interestingly, the side air vents extend beyond the rest of the dash into the door, so they look like silver metal wings sticking out with the doors open. Above the silver strip is something Mazda calls “Sen Wood.” It looks and feels like real wood, because it is — Mazda says Sen wood is used in taiko drums and Japanese furniture.   And then thereÂ’s the lovely continued presence of physical buttons for vital controls. All of the climate control options are integrated into a classy strip just below the suede in the center of the dash. The buttons themselves are high quality, easy to find and satisfying to use in their action. Same goes for the climate control temperature knobs. They turn with precision and give a clear indication of each degree of change. The ribbed faux metal (it's extremely convincing as real metal) surround on the dials makes it feel like youÂ’re changing the climate control on a car that costs twice as much as this Mazda does. Even some luxury cars donÂ’t offer the same level of tactility and satisfaction in their controls.

Mazda returning to top-tier racing with diesel-powered prototype in USCC

Mazda has unveiled its latest challenger in the top flight of endurance racing, a diesel-powered prototype that will campaign the inaugural, 2014 Tudor United SportsCar Championship. The new Skyactiv-D-powered car will make its race debut at January's Rolex 24 at Daytona.
"This is the most significant step Mazda has taken towards returning to the global racing stage since our overall victory at Le Mans in 1991," said the director of Mazda Motorsports, John Doonan. That historic racecar, the rotary-powered 787B, has grown to become one of Mazda's many, well-known racers.
More recently, the Japanese brand has been making waves in the Grand-Am series, campaigning RX-8s and, most recently, running diesel-powered Mazda6 sedans in the GX-class. Mazda will campaign two factory-backed prototypes at Daytona. Driver lineups will be announced closer to race day.