1991 Mazda Miata, 131k, Hardtop, White on 2040-cars

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What a 181-horsepower 2019 Mazda MX-5 Miata means for us, and you

Last month, we reported on a VIN filing dug up by Road & Track that showed that the 2019 Mazda MX-5 Miata's 2.0-liter Skyactiv-G engine would get a power bump, from 155 to 181 net horsepower. As for how the 2019 Miata would make that extra power, we heard rumors it'd utilize a new cylinder head allowing higher revs, accounting for that extra power. Now we have what appears to be a leaked document from Mazda Canada showing exactly where that extra power comes from. According to the document posted at Miata.net (registration required to see the image), Mazda will alter camshaft lift and valve size on both the intake and exhaust side, fit freer-flowing exhaust, and smooth and enlarge the piping on the air intake side. There are also internal engine modifications: lighter pistons with lower crowns for better swirl in the combustion chamber, lighter connecting rods, and a crankshaft balanced for higher-RPM operation. All those extra revs mean extra vibration and noise, so Mazda will ditch the single-mass flywheel for a "low-inertia" dual-mass flywheel – which will attempt to find a nice balance between DMF damping action and SMF directness. Overall, it's a pretty serious engine revision with some driveline changes that will heavily affect the driving characteristics of a fantastic driver's car. Contributing Editor James Riswick and Senior Editor Alex Kierstein, both well versed in Miatas past and present, are here to analyze what this could mean for the little roadster. James Riswick: I don't know much about them lighter crank combustion rods, but I for one welcome the news of more power to the Miata. The jump from 155 to 181 seems like a very prudent Mazda-like thing to do, accomplishing that task through various aforementioned technical wizardry as opposed to slapping on a turbocharger, exclaiming "yee-hah" and calling it a day. Alex Kierstein: That's true. I'm wary of additional power, but you do make a good point that at least this is the right way to do it. Going all-motor will keep the bright responsiveness of the engine intact. But higher revs might make power delivery peakier. Frankly, I'd be ok with moving the torque and horsepower peaks up a bit in the rev range, making it a bit more work to access the engine's sweet spot. The dual-mass flywheel should also help if low-end torque suffers, so less stalling in traffic. JR: Did wonders in the 911 and 718s.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Sunday Drive: Tracking Tokyo's top performers

The big news of the week mostly came from Tokyo. All of Japan's biggest automakers made waves at the Motor Show, but the winner of the event has to be Mazda. The big Vision Coupe and little Kai Concept stole the show, won our hearts, and earned a ton of attention for the automaker. We can't wait to see how these two concepts impact the design, engineering, and technology of future production models. Take a look at our mega image gallery post below to see everything in high-resolution glory. Interestingly, the single biggest click-magnet of the 2017 Tokyo Motor Show was the BMW X2. We shouldn't be surprised. Crossovers of all shapes and sizes dominate the American marketplace, and the X2 is clearly the most attractive of BMW's even-numbered, coupe-influenced X models. Plus, it's headed for production, with sales starting in the spring of 2018. Moving past the Tokyo Motor Show, Autoblog readers are apparently very interested in the 2019 Chevy Camaro. Spy shots of just about every iteration of Chevy's muscle car lit up the 'net last week, leaving us very interested in seeing what's hiding behind all that camouflage. As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. 2017 Tokyo Motor Show | Mega Gallery Mazda Vision Coupe | Tokyo Motor Show's big, sensuous 4-door Mazda Kai concept hints at a more muscular, refined Mazda3 2018 BMW X2 crossover revealed, adorned in gold and silver 2019 Chevrolet Camaro: 1LT, SS, ZL1 all spied with updated styling