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Mazda2 production fires up in Mexico

Mazda has officially kicked off production of the next-generation Mazda2 at the company's new factory in Salamanca, Mexico. Alongside the auto assembly plant, operations have also commenced at the facility's engine machining factory.
"With the start of production of the all-new Mazda2, operations underway at the engine machining plant, and an increase in our annual production capacity, we now have an even stronger production framework capable of supplying global markets with Skyactiv products of the same high quality level as those made in Japan," Mazda de Mexico Vehicle Operation's President Keishi Egawa said in a statement. "At the same time, we are pleased to be able to make a contribution to Mexico's further economic growth."
MMVO joins Mazda's Hofu Plant in Japan and the Auto Alliance factory in Thailand, which commenced Mazda2 production in July and September, respectively.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Cars we're thankful we drove in 2019

We drove a lot of cars in 2019, and there's still a month to go. We drove them in our home office in Michigan, at our remote offices in Seattle, Portland, Ore., and Columbus, Ohio, and throughout the globe on myriad press launches. We could count them, but hey, that seems boastful.  Instead, we want to be thankful. Not only for the opportunity to do this wonderful task some might describe as a "job," but for the new, shiny cars that brighten our days (and most hopefully yours). We asked our fellow editors which car they were most thankful to drive in 2019 ... here are our answers. 2019 Hyundai Veloster N Performance Senior Editor Alex Kierstein Every once in a while a car comes along that changes the narrative on a company or its segment, and everyone scrambles to experience it for themselves. This year, for me, that car’s the Veloster N Performance, perhaps the most transformative car the companyÂ’s ever built. Everyone whoÂ’s driven it, here and elsewhere, says it captures all those intangibles that make great driving hatchbacks great. And IÂ’m thankful that I got a go in it before all of them left the fleet, because it does. It upends the segment long dominated by the GTI, a car that nails its brief. The N is rowdy and loud, sure, but it also has some of the most deftly tuned suspension IÂ’ve come across in a front driver. My advice: if youÂ’re in the market for something fun and unique, go test drive a Veloster N. I think youÂ’ll be thankful you did. 2019 Hyundai Veloster N View 47 Photos 2019 Audi E-Tron Senior Editor, Green, John Beltz Snyder IÂ’m pleased that I got to drive the Audi E-Tron. ThatÂ’s high praise for a year in which I also drove the stellar Jaguar I-Pace. The E-Tron, while not as sporty as the Jaguar, is excellently executed, and feels like a more refined, polished offering. ItÂ’s quick, whisper-quiet, comfortable, stylish inside and out, and incredibly sturdy. Some may lament that it doesnÂ’t do much to stand out from ICE vehicles, but I donÂ’t think it needs to. What it does need to do is win over the electro-skeptical, and I think Audi put its best foot forward with a crossover that can do just that, and more. So, yeah, not only am I thankful that I got to drive it, IÂ’m glad that itÂ’s compelling enough that itÂ’ll hopefully make potential customers feel the same. 2020 Audi E-Tron View 13 Photos 2013 Peugeot 508 West Coast Editor James Riswick My choice totally sucks.