00 Mazda Mx-5 Miata Ls 74k Miles Front End Damage on 2040-cars

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Why a production Mazda Koeru won't be a Subaru Outback clone

No automaker has had a hit quite like the Outback Many have entered, few have won. The Subaru Outback is one of those automotive bogeys that competitors seek to imitate but never quite capture. Mazda is poised to change that, its CEO tells Automotive News, with a production version of the Koeru concept. We're torn on whether this attempt will be the one to do it, whether the proposed model is truly aimed at the Outback, or whether it's just another pale imitation destined for failure. While the ingredients are pretty basic – wagon-like shape, extra cladding, a smidge more ground clearance than a regular car – no automaker has had a hit quite like the Outback. Reasons include packaging issues, poor brand fit, and Subaru's seemingly unstoppable momentum in building all-wheel-drive archetypes. That hasn't stopped a bunch of companies from trying. And now for a list: Ford attempted with the Freestyle/Taurus X; note that that model no longer exists, having been replaced de facto by the Flex and the newly crossover-ified Explorer. Audi discontinued the A4 Avant and slapped the Allroad badge and some fender flares on to capture the affluent outdoorsy crowd, initially selling well but now down 40 percent since last year. The humpback Honda (Accord) Crosstour and Toyota Venza could also be considered Outback-apers, as both short-lived models took sedan bodies and added a hatch and optional all-wheel drive. Dodge got into this space a few years back with the Journey Crossroad trim level, but fake brush guards and black wheels do not an Outback make. Volvo has perhaps come closest with the XC70, a not-quite-crossover that it nevertheless brands like its other crossovers. It helps that the Volvo die-hard and the repeat Subaru buyer aren't too different. Most of these models no longer exist, and the ones that do haven't sold as well as Subaru's Outback so far this year. Even if you're generous and add all 96,718 Journey sales (and not just those for the Crossroad, which FCA doesn't break out separately) to V70/XC70, Venza, and Crosstour, it still doesn't equal the 136,227 Outbacks Subaru pushed through November of 2015. And, as Automotive News points out, Mazda hasn't sold that many crossovers so far this year (the number is 129,932 thanks to huge CX-5 numbers). So why is Mazda considering going after the hallowed Outback? First off, we're not sure that it is because there's the question of what tiny niche this vehicle would occupy. "It's a totally new car.

2019 Mazda MX-5 Miata may be getting 181 hp

Even though the current 2018 Mazda MX-5 Miata makes only 155 horsepower, our experience has shown that it's more than enough fun with its modest output. Still, if Mazda were to offer more, we wouldn't turn it down, and it appears that's exactly what will happen for the 2019 Mazda MX-5 Miata. Road & Track dug up a VIN filing from Mazda to NHTSA with information about the Miata for that model year. On one of the pages, it states that the 2019 Miata will have a 2.0-liter four-cylinder making 181 net brake horsepower. That's a pretty big jump from 155 horsepower, nearly matching the larger 2.5-liter engine in the Mazda3 and Mazda6. It's also close in power to the estimates for the Skyactiv-X spark-controlled compression-ignition engine. But, based on what a journalist on Twitter posted, the 2019 Miata will continue to use a version of the existing spark-ignition Skyactiv-G engine. Apparently it will have a new cylinder head, be able to rev higher, and make more horsepower, though he didn't say how much more. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We've reached out to Mazda for comment on this discovery, and, like with most car companies, wouldn't give comment since the topic regards a future product. If it does turn out that Mazda won't up the horsepower for 2019, the good news is that the aftermarket has speed demons covered. Flyin' Miata offers a package that includes camshafts, exhaust and a tune that will bring it up to about 200 hp. There's a supercharger kit from Edelbrock that will provide similar power, but without the need for digging into the engine. Flyin' Miata also offers a turbocharger kit that can bring the Miata up to nearly 250 hp, and if you're really speed-crazed, the company can swap in a Chevy LS V8 with more than 500 hp. Or, you know, you could just be happy with 155. Related Video: Featured Gallery 2016 Mazda MX-5 Miata Club View 32 Photos News Source: Road & Track, Twitter Mazda Convertible Coupe Performance

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.