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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

2021 L.A. Auto Show roundup | All the reveals, reviews, pictures

The L.A. Auto Show took place this week for the first time since the onset of the pandemic. It was a show packed with news and reveals, which hasn't really been the case with other shows we've seen this year, and Autoblog was on the floor covering every minute of it. Well, Riswick and Stocksdale were, anyway. The rest of us were sitting at home in our sweatpants, but hey, we'll take credit anyway. Let's get to it. Hyundai Seven Concept This is the Hyundai Seven Concept, and it’s meant to act as a preview for an incoming electric SUV for the Ioniq brand. It leans more toward the concept side of the spectrum than a production car, but expect the final SUV to take design cues from the Seven Concept. Kia Concept EV9 The Hyundai Seven counterpart isn't the only big, bold electric SUV at L.A. this year. Kia has its own take, and it's a modernized version of the traditional boxy utility vehicle called the Concept EV9. It also previews one of the next production electric cars for the brand, which should look right at home next to things like the Telluride. 2023 Kia Sportage HEV As promised, the 2023 Kia Sportage HEV has been revealed. The hybrid powertrain makes the compact SUV the most powerful version available, and it goes on sale next year. The engine is a turbocharged 1.6-liter four-cylinder paired with a 44-kW electric motor. Total output is 226 horsepower. The company didn't give a torque number, but it should basically be the same as the Sorento HEV that has the same basic powertrain: 258 pound-feet. Those numbers are a healthy step up from the 187 horsepower of the base 2.5-liter engine. 2022 Range Rover If you noticed how extra smooth and suave the new Range Rover looked during its recent reveal, Autoblog's James Riswick got a design tour that revealed some of the technological secrets to its success. "Less is more" is harder to achieve than it looks. Fisker Ocean Fisker has brought the new Ocean EV to the L.A. Auto Show, with a public preview at Manhattan Beach and a presence at the show itself. You can watch the public show reveal above, and see more shots from the show floor below. Fisker says the Ocean will start at $37,499 before incentives. That entry model would be the Sport trim with a single, 275-horsepower motor driving the front wheels and 250 miles of estimated range. It also has a 0-60 time of 6.9 seconds. 2023 Toyota bZ4X This is the 2023 Toyota bZ4X, due to hit U.S.

Mazda teases a new compact SUV for Geneva

Mazda waited until the lights were out to tease the tidy rear end of a brand new crossover. The Japanese automaker didn't say much about the model that will debut at the Geneva Motor Show next month, only calling it "a brand-new addition to the Mazda lineup," and "the second model in new-generation lineup." We're going to put our chips down on this being the next CX-3 crossover, which has been predicted to arrive by 2020. If that's so, we can expect a larger model than the one currently on sale. The present, first-gen CX-3 rides on the Mazda2 platform. The coming CX-3 will use the Skyactiv Vehicle Architecture supporting the new Mazda3, growing out of the subcompact class into the compact segment. According to one report last year, the extra girth is a play for better sales in the U.S. market. In 2017, Mazda sold more CX-3s in Australia than in the U.S. The stronger, stiffer platform will introduce Mazda3's delights such as the human-centric interior ergonomics, and hopefully the same driving dynamics that we called "the life of the compact sedan party" in our Mazda3 First Drive. Yes, that's all but certain to mean a torsion beam rear suspension, which was said to have been done for NVH reasons after Mazda said it "got a lot of complaints from the media" over the multi-link rear. The engine lineup should mirror the Mazda3 in the U.S., being the naturally aspirated 2.5-liter four-cylinder at launch, followed by the Skyactiv-X. We can probably expect more teasers before Geneva press days kick off on March 5. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.