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Watch a high-speed chase from a motorcycle-mounted officer's point of view

Riding a motorcycle through high traffic can be a stressful experience. And we don't even want to imagine what it's like to have to actually pursue someone on a motorcycle. Fortunately, we don't have to. Officer Troy Gurley of the Florence, Alabama police force recently attempted to stop a vehicle for traffic violations. The driver, 24-year-old Justin Sanders, figured he could use his Mazda3 to outrun the bike cop. Turns out, not so much.
Gurley pursued Sanders for nearly five minutes as the Mazda driver ran stop signs, swerved through traffic and raced through residential neighborhoods, but the perpetrator couldn't shake the tenacious and experienced rider. Other units soon joined the pursuit, and Sanders thought it best to leave the protection of his car to attempt to flee on foot. From there, it didn't take officers long to apprehend him. You can watch the video below for yourself.

2020 Mazda CX-30 Review & Buying Guide | The new sporty

Is it a sporty crossover? Is it a tall hatchback? However you want to view it, the new 2020 Mazda CX-30 is a compelling new entry that delivers the sort of engaging driving experience and premium cabin environment you get in the company's 3 hatchback, but with the higher seating position of a crossover. Basically, if that Mazda3 had a child with the bigger CX-5, this is pretty much what you'd get, and we have to say it's a pretty good kid.   In terms of size, the CX-30 fits into a niche of in-betweener SUVs that slots between compact models like the CX-5 (plus the Honda CR-V, Toyota RAV4, etc.) and sub-compact ones like the Mazda CX-3 (plus the Honda HR-V, Hyundai Kona, etc.). If you don't have small children, and the car seats and strollers that come with them, it's a size that should make sense. The price is compelling too, especially when you consider the CX-30's high-end cabin and just how terrific it is to drive. With its tautly tuned chassis, communicative steering and sharp throttle response, the best words to describe it are "budget Porsche." Now, we should note that the Mazda3 is even better to drive and pretty much offers the same cabin space, design and quality. We also think it looks better. Nevertheless, people like sitting up high, and the CX-30 definitely satisfies that requirement. What's new for 2020? The Mazda CX-30 is an all-new model. What's the CX-30's interior and in-car technology like? Like the Mazda3 with which it shares so much, the CX-30's cabin makes you go "wow" considering its price and the vehicles with which it competes. Whatever trim level you're considering, the key to this wow factor is how Mazda's new dash design scheme removes visual clutter by reducing switchgear and effectively hiding air vents and door handles. It's then augmented by standard two- or three-tone color schemes – cars with cloth or leatherette vinyl upholstery are accented with black and blue dash/door trim, while those with leather get black and brown. For a car in the $20,000-$30,000 range, it looks and feels special. It's also of a high quality and quite functional. The steering wheel, which looks sensational, is an absolute treat to hold and has intelligently designed buttons/switches for the infotainment and cruise controls. There's considerable center console space, including a configurable under-armrest bin, and a decently sized forward bin for a smartphone.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.