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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

2021 Mazda CX-30 2.5 S gets new name, adds tech, keeps same power

For its second model year, Mazda's in-betweener compact crossover is getting a new-ish name: the 2021 Mazda CX-30 2.5 S. No, those extra digits at the end aren't a trim level. The 2.5 S is apparently part of the name. They also don't indicate a boost in output, as the CX-30 won't be following the example of the recently announced Mazda3 2.5 Turbo. They're all for show. Instead, Mazda adds some new connectivity and safety features to the package. Apple CarPlay and Android Auto are now standard across the lineup. They join Mazda Connected Services with a three-year trial and in-car WiFi hotspot with a six-month or 2GB trial, and they pair with the carryover 8.8-inch center infotainment screen that is controlled by a rotary dial mounted behind the gear shifter. The CX-30 2.5 S keeps as standard the 7-inch reconfigurable digital gauge display, Bluetooth phone and audio, two front USB ports and electronic parking brake. There are also some new safety options to go with the standard i-Activsense package, which includes Mazda’s version of adaptive cruise control with stop and go function, smart braking support, a driver attention alert, lane departure warning with lane-keep assist and high-beam control. Upgrade to the CX-30 2.5 S with Select Package, the second of four trim levels, and you get blind-spot monitoring with rear cross-traffic alert, side mirror turn signals and Mazda Advanced Keyless Entry, plus a leather-wrapped steering wheel and shift knob, leatherette seating and upgraded, 18-inch wheels, among other perks. Step up to the Preferred Package and you get features like a power moonroof, heated front seats and black gloss front grille. The top-tier Premium Package, meanwhile, brings a Bose 12-speaker sound system, a three-month SiriusXM trial subscription, navigation, windshield-projected Active Driving Display, power liftgate, paddle shifters and LED head- and taillights, among other features. As before, power comes from the Skyactiv-G 2.5-liter inline-four that it shares with the Mazda3. It makes 186 horsepower and 186 pound-feet of torque and is mated with a six-speed automatic transmission. The standard setup is front-wheel drive and G-Vectoring Control Plus, but predictive i-Activ all-wheel drive with off-road traction assist is an option across the range for an extra $1,400. Base price creeps up by $55 from 2020 to an even $23,000, including the $1,100 destination fee. Related Video: This content is hosted by a third party.

Volkswagen's latest ad is not subtle | Autoblog Podcast #509

On this week's podcast, Mike Austin and David Gluckman are joined by special guest James Riswick, who has been driving a lot of new cars lately. All of them are discussed, plus a few more from Mike and David, and Mike rants a bit about a new VW Atlas commercial. The episode wraps up with the traditional doling out of Spend My Money buying advice, during which David briefly goes out into left field. (He's back now, don't worry.) The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #509 Topics and stories we mention GMC Sierra HD Mazda MX-5 Miata RF Mazda CX-5 Honda CR-V vs. Mazda CX-5 Mini Countryman Honda Clarity Fuel Cell Ford F-150 Raptor Lexus RC 200t VW Atlas "Luv Bug" commercial Used cars! Rundown Intro - 00:00 What we're driving - 02:43 Ad of the week - 41:40 Spend My Money - 49:14 Total Duration: 56:27 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Marketing/Advertising Podcasts Ford GMC Honda Lexus Mazda MINI Volkswagen mazda cx-5 ford f-150 raptor gmc sierra hd volkswagen atlas mazda mx-5 rf lexus rc 200t