1995 Mazda Mpv Lxe Standard Passenger Van 3-door 3.0l on 2040-cars

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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

Dealers think Mazda's new Mexico plant will increase Mazda3 sales by 20%

Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.
Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda's national dealer council, told AN, "We're going to be in good shape because of that Mexico inventory." If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.
If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand's highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.

Mazda RX-3 restomod makes Leno scream, us cheer

The Mazda RX-3 Savanna was the rotary-engined version of the Mazda 808 Grand Familia. Sold in the US from 1971 to 1978, the little Japanese fastback earned a reputation as an excellent racecar, winning events all over the world. A racing connection is how a fantastic 1973 restomod example owned by Savant Young made its way to Jay Leno's Garage. Young said that when he was a boy his uncle used to street race an RX-3, and Young liked how the RX-3 sounded and the fact that a tiny import could go up against and beat big V8s of the time. Leno admitted that he has no connection to the RX-3, saying it's not the kind of car he typically likes. But he liked Young's custom update so much that when he saw the coupe sitting outside the Petersen Museum in Los Angeles, he waited for the owner to show up. Young's changes over the 15 years he's owned the car include dropping in the rotary engine and running gear from the second-generation Mazda RX-7, bridge-ported and methane injected. At 15 pounds of boost he says it's putting out about 400 horsepower. The rear end comes from a Toyota Hilux half-ton pickup, to help put all that power down in a car that weighs maybe 2,100 pounds. The color is taken from the Lamborghini palette. Disc brakes all around, 14-inchers up front, control the velocity. Nothing controls the gas mileage, said to be "maybe 12 mpg." And nothing could stop Leno from whooping it up during the driver. Check out the fun in the video above.