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Mazda sells 10 millionth car in the US, does something special

When Lauren Carter of Glen Ellyn, IL was in the market for her first car, she went for a Mazda3. Not a bad choice, but not necessarily remarkable on the surface. After all, Mazda sold 123,361 of them here last year alone. What she didn't know was that the car she bought was the 10 millionth Mazda had sold in the US over the course of its 43-year history here, since selling its first rotary-powered R100 here in 1970.
Rather than let the occasion pass with nothing more than a press release (like the one below), Mazda gave Lauren a brand-new 2014 Mazda3 to replace the 2013 model she had bought. Which is a nice gesture, of course, but also enables Mazda to hold on to the landmark 10,000,000th car in its heritage collection.

Mixed sales results, but automaker stocks rise on need for cars in Houston

DETROIT — The Big Three Detroit automakers on Friday reported better-than-expected August sales and issued optimistic outlooks for demand as residents of the Houston area replace flood-damaged cars and trucks after Hurricane Harvey, sending their stocks higher. General Motors, Ford and Fiat Chrysler posted mixed August U.S. sales, with GM up 7.5 percent and Ford and Fiat Chrysler down. Japanese automaker Toyota improved sales by nearly 7 percent, while Honda fell 2.4 percent. Still, analysts focused on the potential for Detroit automakers to cut inventories and stabilize used vehicle prices as residents of Houston, the fourth largest city in the United States, are forced to replace tens of thousands, perhaps hundreds of thousands, of vehicles after the devastation from Hurricane Harvey. Mark LaNeve, Ford's U.S. sales chief, told analysts on Friday that following Hurricane Katrina in 2005 "we saw a very dramatic snapback" in demand. That said, Ford sales fell 2.1 percent in August. It sold 209,897 vehicles in the United States, compared with 214,482 a year earlier. Sales were down 1.9 percent in the Ford division and off 5.8 percent at Lincoln. Demand was down for cars, crossovers and SUVs. It was not clear how many vehicles in the Houston area will be scrapped, LaNeve said, saying he had seen estimates ranging from 200,000 to 400,000 to 1 million. Ford's Houston dealers may have lost fewer than 5,000 vehicles in inventory, he said. Ford is the No. 1 automaker in the Houston market, with 18 percent share, according to IHS Markit. The company plans to ship used vehicles to Houston dealers and has "every indication we would have to add some production" of new vehicles to meet demand, LaNeve said. Investor concerns about inventories of unsold vehicles and falling used car prices have weighed on Detroit automakers' shares most of this year. Now, automakers can anticipate a jolt of demand from a big market that is a stronghold for Detroit brand trucks and SUVs. "It's got to be a positive for the industry," LaNeve said. Investors appeared to agree. GM shares rose as much as 3.3 percent to their highest since early March. Ford increased 2.8 percent at $11.34, and Fiat Chrysler's U.S.-traded shares were up 5.2 percent $15.91, hitting their highest in more than five years. GM reported a 7.5 percent increase in U.S. auto sales in August, helped by robust sales of crossovers across its four brands.

Mazda teases CX-4 for the Beijing Motor Show

Mazda will unveil the CX-4 crossover at the Beijing Motor Show in late April, and the company's single teaser image (above) suggests the CUV might borrow styling cues from the larger Koeru concept. Mazda kept details about the CX-4 light for now but says in the announcement, "this is a new type of crossover SUV designed to help customers live more creative lives." The teaser photo offers some hints about the design. For example, the rear pillar comes to a point and features chrome accents, which are elements from the Koeru and production CX-9. The arching roof rail suggests a coupe-like shape because it arcs downward to the hatchback. The name also hints that this model slots between the CX-3 and CX-5 in the lineup, but the CX-4 appears to prioritize style over utility. We can't wait to get a better look because this picture doesn't offer much detail. The company will also show versions of the Mazda3 and Mazda6 for the China Touring Car Championship at the Beijing show. Related Video: Mazda to Debut New CX-4 Crossover SUV at Beijing Motor Show - Twelve models on display including new-generation Mazda3, CX-5 and Mazda6 - HIROSHIMA, Japan—Mazda Motor Corporation will debut the all-new Mazda CX-4 crossover SUV at the Beijing Motor Show.*1 The automaker's stand at the show will feature twelve vehicles, including new-generation models such as the Mazda3, Mazda CX-5, Mazda6, and race cars prepared for the Mazda-sponsored MZ Ruisi Racing Team competing in the China Touring Car Championship (CTCC). The CX-4 is the latest addition to Mazda's new-generation lineup of models featuring the full range of SKYACTIV Technology and KODO-Soul of Motion design. With a striking presence that sets it apart from other SUVs, the functionality modern users expect and Jinba-ittai driving thanks to Sustainable Zoom-Zoom, this is new type of crossover SUV designed to help customers live more creative lives. In addition to the CX-4, Mazda will display other vehicles and technologies that represent the brand. Mazda aims to enrich people's lives through a variety of touch points and become a brand that maintains a special connection with customers. *1 Also known as 2016 Beijing International Automotive Exhibition. Press days are April 25-26. Special invitation days are April 27-28. Open to the public from April 29 through May 4.