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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

2020 Mazda3 Hatchback Drivers' Notes | Luxury with a manual

The new Mazda3 wowed us when we got behind the wheel for the first time last year. Today, just one year further along, the 2020 Mazda 3 is still a delightful, premium offering in the compact segment. We happened to spend a week in the 2020 Mazda3 Premium Hatchback with a manual transmission, the most engaging and luxurious variant available. Mazda is sticking to its guns of only offering the manual transmission on the top-of-the-line Premium trim this year, and the only notable change is a $100 price increase. The manual also remains available only with front-wheel drive; all-wheel drive is optional but must be paired with the six-speed automatic. We’re expecting to see the magical Skyactiv-X engine show up on our shores eventually, but for now, the 2020 Mazda3 continues on with the 2.5-liter Skyactiv-G four-cylinder. It makes 186 horsepower and 186 pound-feet of torque. The manual transmission is a six-speed unit and contributes to a fuel economy rating of 29 mpg combined. Honda is challenging the Mazda3 manual in the new model year with its premium Civic Hatchback Sport Touring model that is newly available with three pedals. This Mazda3 is still rather expensive in this class, though, with our tester coming in at $30,665 after a few options were tacked on. That equipment is as follows: Soul Red paint ($595), navigation ($450), illuminated door sill plates ($425), auto-dimming mirror ($275), wireless charging pad ($275), rear bumper guard ($125) and a rear cargo mat ($100). Associate Editor Joel Stocksdale: I love this car so much. I love the design. I love the materials. But most of all, I love the way this car steers and handles. Every fraction of a degree of steering input yields exactly as much change to the eager nose. The steering wheel gives you a high-definition picture of what's happening between the tires and the pavement. The chassis feels neutral and has plenty of grip. Even its simple torsion-beam rear suspension stays planted over slightly bumpy corners. There's hardly any body roll. This car constantly begs you to take it corner carving, and even on short errands I found myself zipping up and down on-ramps and off-ramps that were out of my way, just because it was fun. With a turbo engine (hint-freaking-hint, Mazda), it could be a killer hot hatch. Assistant Editor Zac Palmer: This car might just be the perfect daily driver for someone with a reasonable budget and no large hauling needs.

Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.