Mazda: 2008 Mazda 6 I-sport Black/black on 2040-cars

Auto blog

Mazda MX-30 electric car production begins: Will it get the rotary range extender?

Mazda has officially started production of the electric MX-30. For the time being, the small electric car hasn’t been announced for the U.S. yet. Mazda hasnÂ’t declared otherwise, though, so we still have our hopes up. The first MX-30s are rolling off the line in Hiroshima, Japan. Europe will be one of the first places where these MX-30s end up. The car starts at GBP30,495 in the UK and ˆ33,990 in Germany. That's around $38,000. Certainly expensive, but the price would surely be different here, plus weÂ’d be eligible for the full $7,500 tax credit. Those lucky European customers will be met with an electric car that likes to do things a little differently than others. The modest 35.5 kWh battery pack is good for just 124 miles on EuropeÂ’s optimistic WLTP testing cycle. It would surely achieve a much lower number in the EPA test. Mazda has made it front-wheel drive, placing a single motor on the front axle thatÂ’s good for 143 horsepower. We expect to see the first ones hit the streets in Europe this fall, but thereÂ’s one thing that makes us hold out hope for an American MX-30: the potential for a rotary range extender. Mazda said as much in its 100-year celebration letter: “Later, the company developed a prototype Mazda2 EV with a small single-rotor engine used as a range extender. A similar system could find its way onto the Mazda MX-30, a brand new battery electric crossover SUV arriving at dealerships this year." Assuming Mazda goes through with a rotary range extender, we could see this car coming to the American market. That would up the range considerably and make it a much more viable option for many customers, even if they might not need the added range on a daily basis.  Related video:

Mazda: Penn & Teller

Mazda turned to magic to highlight its refreshed CX-5, bringing in Las Vegas staples Penn and Teller to saw the CUV in half. The glitzy spot has a very Sin City feel to it, although considering some of the ads we've seen tonight, it's short on shock value, humor and heart-tugging imagery. Have a look, though, and let us know what you think.

Mazda struggles to meet demand on rising sales

For Mazda there's good and not-so-good news on the heels of strong US sales in 2012: demand is high - especially for the Mazda3, Mazda6 and CX-5 - but supply is low, TheDetroitBureau.com reports. That's partly because all Mazda production happens in Japan, since it ended its alliance with Ford and pulled out of a joint venture with the blue oval building cars in suburban Detroit last year.
In 2012, Mazda sales here jumped 26.4 percent, but 2013 sales through August have just been keeping pace with the overall US auto industry, increasing at a rate of 6.8 percent. Mazda North American Operations director of marketing and communications Jeremy Barnes says that sales have slowed because the company is facing challenges delivering products here.