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Mazda is going to start restoring first-generation Miatas

Many of the world's premium car companies have in-house restoration shops that help provide parts and complete restorations to owners of classic models from the marques. Ferrari has one, Lamborghini has one, Mercedes-Benz has one. Now Mazda will have one, and it will be focused on the Mazda Miata, also known as the MX-5 in Europe, and the Roadster in Japan. And although some might think the Miata is too new for restoration, remember that it was launched in 1989, so it's closing in on 30 years old. Japanese Nostalgic Car broke the news of the restoration service, which will start accepting applications for restoration service this year, with the first work being done at the start of 2018. Mazda explains on its site (Google Translate is recommended) that owners of first-generation Miatas were telling the company they really wanted to restore and maintain their little convertibles for as long as they could, which is what prompted the company to pursue the service. Before offering it to customers, the company did a trial restoration of an early Miata (Roadster in Japan). Once Mazda starts restorations, it said the services will be tailored to the individual cars. In addition to restoration services, Mazda announced it will also start selling reproduction parts for first-generation Miatas. On the list of parts are new tops, Nardi wood steering wheels and shift knobs, and even the original-style Bridgestone tires. The company also said that it will add more parts later depending on which ones are most in demand. Unfortunately, according to Japanese Nostalgic Car, the service will only be available to owners in Japan for the time being. The service will also only be for first-generation models. But perhaps if the program is successful, and there's demand for other regions and generations, Mazda might expand the service. Related Video: Featured Gallery Mazda Roadster restoration View 10 Photos News Source: Japanese Nostalgic Car, MazdaImage Credit: Mazda Mazda Maintenance Convertible Performance Classics

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.