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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

2016 Mazda MX-5 Miata will rock 2.0L SkyActiv engine in US, 1.5L elsewhere

Let the speculation finally end - we know what will power the next-generation 2016 Mazda MX-5 Miata, and it's not turbocharged. The US model will get a SkyActiv 2.0-liter engine and six-speed manual, while models in the rest of the world have a 1.5-liter engine, confirming earlier rumors.
Unfortunately, Mazda isn't letting loose how much power either of these mills make just yet. For sake of comparison, the current SkyActiv 2.0 in the Mazda3 produces 155 horsepower and 150 pound-feet of torque, and the 1.5-liter in the UK (and elsewhere) has about 99 hp and 110 lb-ft of twist. However, the current Miata produces 167 hp and 140 lb-ft.
But fret not droptop fans. The company's brochure from the 2014 Paris Motor Show confirms, "all available drivetrains have been specially tuned for the all-new MX-5," which at least hints at the possibility of more performance. Also, even if the numbers remain untouched, the new Miata should feel even more sporting on the open road. That's because Mazda says the new model weighs in the neighborhood of 2,200 pounds; with that in mind, the 2016 car would boast around 14.19 pounds per horsepower versus 14.85 lb/hp in the present MX-5. Progress!

This California rally is vintage Japanese car heaven

What's so good about the future? This is what I was thinking when some folks at Mazda invited me and a handful of other journalists to join them on the second-annual Touge California. It's a rally for classic Japanese cars that covers a huge chunk of Southern California's twistier roads, where fans get to test their beloved machines. Oh, and it attracts swarms of admirers with cameras. "It is not a race. It is a vintage touring rally," said Ben Hsu, editor in chief of Japanese Nostalgic Car, and one of the coordinators of the event. "In Japan, touge most definitely refers to racing, whether timed, in touge battles, or drifting antics. Touge California was created to give drivers of Japanese classics a taste, as close as possible, of the types of roads their cars were forged on." Touge California was created to give drivers of Japanese classics a taste, as close as possible, of the types of roads their cars were forged on. We started the day on a mundane stop-and-go freeway drive from Mazda's Irvine headquarters to Escondido, me riding shotgun with my journalist co-driver in a 2016 Miata. But Mazda also brought along three heritage products on this trip – a 1985 RX-7 GSL-SE, a 1978 GLC three-door hatchback, and a 1975 REPU (rotary engined pickup) – serving as reminders of the company's history in the U.S. The group of Mazdas was joined in Escondido by many more Mazdas. And Toyotas, Hondas, Datsuns – so many 240Zs – and the odd Subaru and Mitsubishi. In total, 28 cars were at the start line. "We doubled the field this year, and made the route longer – 200 versus 120 miles," Hsu said. "We separated the cars into two run groups based on speed and a mix of makes and models." I spent the first part of the rally in the Mazda pickup to get a taste of rotary power. It was my first experience behind the wheel of a Wankel-powered vehicle, my first time driving a small Japanese truck from the '70s, and my God that thing has a lot of power. I had a few scares when I had to stand on the brakes, and I found the shift throw's immense length disconcerting – it felt like third gear engaged somewhere in front of the dashboard, with fourth somewhere in the bed. The truck was a great introduction to the rotary, however, and to '70s Japanese cars. Especially in Southern California, old Japanese cars aren't as novel to casual observers as they might be in other parts of the country.