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2021 Mazda3 2.5 Turbo is official, with automatic transmission only

The Mazda3 Turbo is here, and while it’s no Mazdaspeed, this is still a happy day for enthusiasts. Its full, official name is the 2021 Mazda3 2.5 Turbo, which begins to describe it perfectly. Just as was expected, Mazda has taken its 2.5-liter turbocharged four-cylinder off its shelf and plopped it into the compact 3. When run on 93 octane fuel, Mazda claims 250 horsepower and 320 pound-feet of torque. You can still run it on 87 octane, but the numbers drop to 227 horsepower and 310 pound-feet of torque. Mazda says this engine has a specific calibration for the Mazda3 “to deliver the unique driving dynamics expected by our most passionate drivers.” The engine delivers a stout low-end shove in its other applications, so perhaps Mazda has found a way to make it more excitable in the upper rev ranges. WeÂ’ll see about that when we drive it. The Turbo is also paired exclusively with all-wheel drive and the six-speed automatic transmission. It is sad to see the six-speed manual being left in the dust here, but Mazda has decided to not offer it as an option. The all-wheel drive system operates the same as the one in the naturally aspirated version, which should hopefully be good enough to mitigate torque steer and understeer. Mazda hasnÂ’t quoted any official acceleration times for the Turbo yet, but we expect it could chop about a second off the carÂ’s 0-60 mph time. Something in the low 6-second range seems plausible. There are no changes to the chassis, suspension or brakes for this model; Mazda says "the current Mazda3, as well as all our vehicles, are always designed and tuned to be focused on dynamic driving. We are confident that the turbo engine will help to refine the already exciting driving experience without the need to add more than is necessary." It does come in a base trim (similar to a base hatchback in content), but even that trim is relatively well-equipped. A Premium Plus Package is available that raises the bar. This package includes leather seats, navigation, HomeLink, Traffic Jam Assist (provides steering inputs below 40 mph to stay in lane), 360-degree camera, rear automatic emergency braking, rear cross-traffic braking and parking sensors in front and back.  Unfortunately, the new driver assistance features we listed above are exclusive to the Turbo and wonÂ’t be available on other Mazda3 models this year.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda to relocate its US offices into Irvine's tallest building

Mazda is the latest foreign automaker to be moving its North American headquarters. Only this time, it's not moving further south. Instead, the Japanese automaker is simply relocating to another facility in Irvine, CA. In a little over a year from now, Mazda North American Operations will move to 200 Spectrum Center Drive (pictured in the rendering at right), taking up five of the 21 floors in Orange County's tallest building for a total of over 100,000 square feet of office space. It'll also take up half the lobby with vehicles on display and the exclusive naming rights on the top of the building. The facility, designed by Pei Cobb Freed & Partners, boasts full glass walls from floor to ten-foot ceiling for uninterrupted 360-degree views. Mazda has been in its current US headquarters at 7755 Irvine Center Drive (pictured above) since 1987. The five-story building was specifically constructed for the purpose and was the tallest in Irvine at the time. Prior to that it was based in Compton from 1970. The move to the new facility is scheduled to take place in February, 2017. Mazda's announcement marks only the most recent of foreign automakers to relocate their North American headquarters. Toyota is moving to Texas, Subaru to Camden, Lotus to Ann Arbor, Daimler to Farmington Hills, and Mercedes-Benz to Atlanta (where Porsche recently relocated, as well). Cadillac also recently moved from GM's Renaissance Center in downtown Detroit to its new headquarters in New York. Hyundai and Kia also quarter their North American operations in Irvine, as does Aston Martin. Meanwhile Honda and Toyota (for the time being) are based less than an hour away in Torrance, and Mitsubishi halfway in between in Cypress. Though they no longer sell passenger cars in North America, Isuzu and Suzuki still operate their US bases in SoCal as well, in Anaheim and Brea, respectively – all municipalities located just south of Los Angeles. Nissan and Subaru also base their US operations outside of California, with head offices in Tennessee and New Jersey, respectively. Related Video: Mazda Set To Relocate North American Headquarters in 2017 - With 50 years of roots in Southern Calif., Irvine will remain 'home' for Mazda - IRVINE, Calif., Jan. 11, 2016 /PRNewswire/ -- Mazda North American Operations (MNAO) has spent the last three years bringing all-new, upscale vehicles to the U.S. and earning outstanding critical acclaim in the process.