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Mazda Miata 25th anniversary display is roadster heaven on Earth

As part of the celebration of the 25th anniversary of the MX-5 Miata, Mazda has put together a rather large display at its New York Auto Show booth, showing off significant models from the diminutive roadsters history.
The display represents a healthy split of volume models, with cars 14, 15 and 17 sitting alongside cars 500,000 and 700,000. There are also more than a few concept cars in the offering, such as the Super20 Concept we drove a few years back, as well as older offerings, like the Club Racer concept from the 1989 Chicago Auto Show, the M-Speedster from the 1995 Chicago show and the M Coupe from the 1996 New York Auto Show.
We've put together a gallery of images of the historical Miata display, which you can view above. Take a look and then let us know which of Mazda's awesome roadsters is your favorite.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Mazda Slovakia brochure reveals Skyactiv-X Euro power numbers

After driving a prototype of Mazda's Skyactiv-X engine in a Mazda3 in January last year, we wrote, "If you want to talk numbers, they're understandably fuzzy. The Skyactiv-X tune isn't final yet, so horsepower and torque figures are a moving target." They're no longer fuzzy in Slovakia, where a brochure for the new Mazda3 sells final figures as 181 metric horsepower and 222 Newton-meters, or 178 horsepower and 164 pound-feet. We don't know the Slovakian engine's displacement. If that Skyactiv-X is a 2.0-liter, it compares to our 2.0-liter Skyactive-G in the Mazda3 that makes 155 hp and 150 lb-ft, or the tuned Skyactiv-G in the 2019 Miata that makes 181 hp and 151 lb-ft. According to the spec sheet on the Slovakian Mazda site, their 2.0-liter Skyactiv-G in the CX-3 makes 148 hp and 152 lb-ft, and in their Mazda6 makes 162 hp and 155 lb-ft. According to the brochure, those numbers will rise to 164 hp and 157 lb-ft in the coming Mazda3. The Skyactiv-X numbers are in sight of what reps at Mazda in California gave us for output during our drive, which was closer to 190 hp and 180 lb-ft. Mazda said at the L.A. Auto Show last year that the Skyactiv-X would launch in markets with stricter emissions regulations first, so a small European market with tighter controls doesn't define what we get. Given our less restrictive environment, tuning for more power shouldn't be a moon shot. Doing so would put the Skyactiv-X in with the optional 2.5-liter four-cylinder in the U.S. Mazda3, which makes 184 hp and 185 lb-ft. The real test will be gas mileage; the purpose of the Skyactiv-X is to provide those figures in company with 20 to 30 percent better fuel economy than the Skyactiv-G. Autoweek characterized Mazda CEO Akira Marumoto's comments on the engine as, "The Skyactiv-X variant will be positioned as the higher grade. It will have the driving dynamics of the 2.5-liter gasoline setup but the fuel economy of a 1.5-liter diesel." We have questions about this strategy, but we'll have to see how the pricing works out. Since the 2.5-liter serves as the base engine on the 2019 Mazda3, buyers can expect a meaningful premium to get into a Skyactiv-X. Right now, there's a $1,495 surcharge to go from the current 2.0-liter Mazda3 hatch to the 2.5-liter.