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Mazda heads to Daytona with fierce-looking Mazda3 TCR race car

Hatchback lovers rejoice, Mazda has turned its stunning five-door into a race car. The Mazda3 TCR will participate in the 2020 IMSA Michelin PilotChallenge and will first debut in January 2020 during the Rolex 24 weekend in Daytona, Florida. Mazda is set to return to touring-car racing (TCR) with an adaptation of its popular compact car. The Mazda3 TCR has a lot of exterior changes that make it visually different from its road car brethren, and a whole lot more performance alterations we can’t see. A massive wing stands tall at the rear, and itÂ’s matched with a bulbous widebody kit with cooling vents behind the front and rear wheels. The new dress also has a front splitter, side skirts, and rear bumper aero. Further enhancements include a new hood, a single centered exhaust pipe, and new wheels and tires. Under the hood, the Mazda3 TCR has a turbocharged four-cylinder engine that makes 350 horsepower. It pairs with a six-speed transmission with paddle shifters. Mazda collaborated with the same company that manufacturers the Global Mazda MX-5 Cup Car, Long Road Racing, to develop the TCR. It is homologated for global racing in 36 TCR championships, and it will make its debut at the four-hour Endurance Challenge at the Daytona Rolex 24.  

Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Mazda teases electric car again with peek at interior

Mazda is again touting the new electric vehicle it plans to reveal at the Tokyo Motor Show, this time teasing it from the inside. A 15-second video homes in on features found on the center console, namely, the blocky shifter for the automatic transmission, a large, knurled rotary dial for infotainment control, and a smaller dial we'll assume is for volume control. As for what else we can make out, if we were to guess, we'd say the slick surface to the right of the shifter is a screen. It'll be interesting to see how Mazda designers filled the space between the seats, but we're surprised Mazda went with such a substantial shifter; this being an EV on a new, dedicated platform, designers could have minimized the focus on shifting and opened up a host of other uses.  A brief press release informs us that Mazda's worked to liberate the cabin from structural clutter, though. The brand says the interior is "designed to give occupants a feeling of being 'enveloped in openness,'" and that the "goal [is] to make spending time in the car a comforting experience that allows customers to be themselves." Empty spaces throughout the center console "create a connection between the driver and passenger seat areas," so perhaps what looks like a free-floating console demo section in the video is what the unit will look like in the car. Elsewhere, the EV will feature eco-friendly materials. The EV isn't expected to make it to America, its powertrain designed to satisfy residents of particularly dense urban environments. The running gear should stick close to the drivetrain developed for the e-TPV prototype, meaning a 35.5-kWh battery powering a single electric motor at the front axle producing 138 horsepower and 195 pound-feet of torque, and a single-speed transmission. Range is thought to be around 120 to 150 miles on a charge. The onboard charger can handle 6.6-kW home charging and 50-kW rapid charging. Eventually, a range-extender version with a rotary engine should join the lineup; Mazda said it chose a rotary because even though it's less efficient than competitors' ICE range extenders, it's so much quieter. The debut of what everyone expects to look like a crossover happens on Oct. 23.