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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Did Mazda designer Derek Jenkins leave to head up a 'Stealth Project?'

Not long after Derek Jenkins officially gave the 2016 MX-5 Miata to the buying world, he's left the Mazda building. Jalopnik reported that the head of design for Mazda North America changed the current job description on his LinkedIn profile to "Stealth Project." Mazda backed up the discovery with this reply to Jalop's inquiry: Derek left Mazda last Friday. He left on great terms in order to work on a new endeavor. We wish him the best of luck. He will be missed, but we are sure that he will do great things in the next chapter of his career. That "last Friday" would be July 17. Emphasizing the "stealth" bit in his new position, as far as we can tell, Jenkins still hasn't publicly answered any question about what he's doing. Every automaker has secrets, but traditional automakers usually make a hubbub about hiring big-name designers, especially one with Jenkins' resume. For his new employer to go all Ghost Recon with all information, well that's the kind of mystery this summer needs. The obvious culprit would be a certain fruit-named company in a certain Cupertino, CA office park. If that ends up being the case, Jenkins would be the second chief designer at Mazda NA to go electric: he replaced Franz von Holzhausen in the position after von Holzhausen went to Tesla. Various other Apple Project Titan hires have made the news, though. For all we know, Jenkins' project might not be automotive. So let's just go ahead and cue the speculation. We're looking forward to whatever he's got coming, and to whoever gets nominated to keep the full head of Zoom-Zoom going at Mazda NA.

Next Mazda CX-9 spied for first time

After plenty of rumors, we finally have our first look at the second-generation Mazda CX-9. Development of the crossover look to be very far along based on these of production bodies hidden under form-fitting camouflage. The overall aesthetic, based on what we can see here, is very much in keeping with Mazda's handsome Kodo design language. The CX-9 you see here looks pretty much like a Mazda3 scaled up about 279.3 percent, with a five-pointed grille and expressive headlights prefacing a sculpted, swooshy body. In back, there's an aggressively raked rear window that won't do any favors for cargo capacity, but makes for a handsome silhouette. And if previous Mazdas are any indication, we'd expect the CX-9 to feature a very handsome, high-quality cabin, although it's impossible to see in these images. According to our spy photographers, the new CX-9 will abide by Mazda's Skyactiv philosophy, which should make for both an entertaining an efficient three-row crossover. A 2.5-liter, turbocharged four-cylinder will be the engine of choice, replacing the antiquated V6 of the current model, and will be available with an all-wheel-drive system. While this engine is slated for the CX-9, enthusiasts should take note that this first Skyactiv turbo will likely form the basis of future Mazdaspeed efforts. As previously reported, the CX-9 will make its debut this November at the 2015 Los Angeles Auto Show as a 2017 model. Should any info pop up before then, expect to see it here.