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Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

Meet our new long-term 2016 Mazda MX-5 Miata Club!

We have a new Miata! For a year! And yeah, we're excited about it. This adorable roadster was added to our fleet over a month ago, but we've just now stopped driving it long enough to tell you about it. You can watch our unboxing video for this new long-termer above. (Spoiler alert: The car in the box is a Miata.) Then read a little more about which options and features we chose and why. What we got We chose the mid-line Club model because it's the only way to get the suspension with Bilstein shocks, the limited-slip differential, and a shock-tower brace. Club also includes an appearance package with a front air dam, side sill extensions, a rear bumper skirt, and a ip spoiler for the trunk. We chose Ceramic Metallic paint because it's white and silver and awesome all at once. The only option we chose is the Brembo/BBS Package. In addition to the upgraded brake system and 17-inch wheels alluded to by the title, this package adds Mazda's advanced keyless entry – you can unlock the doors and start the car without taking the key-thing out of your pocket. The MSRP for the car is $32,835. What we skipped The Grand Touring trim (too fancy), the automatic transmission (too few pedals), and extra-cost red paint (not ceramic enough). Grand Touring adds lots of convenience stuff like rain-sensing wipers and auto climate, some active safety systems, and leather. We wanted the upgraded chassis instead, and we' were trying to save some (hypothetical) money. Why we got it Because it's a Miata, and we like fun. The plan is to drive the bleep out of it for a year and report on the experience along the way. We'll take it to a track or two, keep the top down as far into winter as possible, and then slap some snow tires on it to continue . Maybe at a slight angle relative to straight-ahead at times. We'll see. If you have questions about this car, leave them in the comments below and we'll address as many as we can during the coming months. Miata! Related Video:

Driving a $500 junker in a 500-mile off-road rally race | 'The List' #0500

Jessi and Patrick have done some insane rally races on "The List," but in an effort to continually out-do themselves, this might be the craziest yet. It's called the Gambler 500, and the idea is that 2,000-plus participants take $500 cars and drive them 500 miles across Oregon, mostly off-road. It's a maniacal mishmash of cars with not enough doors, too many doors, airplane wings strapped to the tops, graffiti'd cartoons on the hoods, stuffed animals hanging out the windows — you get the idea. Our hosts start the race with an absolutely epic Mazda Miata sitting atop super swampers. It didn't have a top, but have no fear because it had a roll cage, so ... that's better? Unfortunately though, they didn't have time to customize the car fully to their liking before the race, so the first stop after the starting gun was naturally a garage sale for some knickknacks to give the car a little more flair. One of the defining aspects of the Gambler 500 is having the most obnoxious, bonkers car possible, and the old Miata needed a bit of a kick in the ass. Thankfully, the crew found the largest teddy bear in existence, strapped that bad boy to the roll cage, and they were on their way. There are a few routes you can choose to take in the Gambler 500, and our crew chose the most challenging, called "The Devil's Butthole." A hilarious name for an outrageously fun route, it's definitely not one that many Miatas have likely tackled. And therein lies the gamble: Will they make it to the end? As always, you'll have to watch the episode above to find out. If you liked the episode, don't forget to subscribe to our YouTube page and like our Facebook page for more exclusive content from "The List" and if you're interested in learning more about the Gambler 500 or even participating in the event, check out their official website or follow them on Facebook! Click here to find more episodes of "The List" Click here to learn more about our hosts, Jessi and Patrick Auto News Celebrities Weird Car News Mazda Convertible Special and Limited Editions The List Videos Original Video jessi combs patrick mcintyre