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Mazda Miata livery design contest in Forza Horizon 2

If you're into video games, creativity, the Mazda MX-5 Miata and South by Southwest, then there's a contest in Forza Horizon 2 you'll want to know about. Called the Livery Design Contest, your job is to head to Xbox Live sometime before midnight on January 4, 2015 and design a paint job for the 1994 Miata in the game. A panel of judges will evaluate designs for originality, aesthetic design and technical proficiency, and settle on up to five semifinalists who will regroup in the next round, which is public voting. Come January 26, the public can begin voting on its favorite design until February 12, to narrow the semifinal pool down to two. Those two will be flown to South by Southwest in Austin, TX – which happens from March 13-22 – and one of them will be crowned the winner. Said winner will lumber away from the event with $3,500 worth of prizes, including a 55-inch curved-screen television, and their livery will be free to all of the minions playing Forza Horizon 2. There's also a Mazda hub on Xbox Live for everyone to take an in-depth look at the 2016 Miata, if you just like to watch, in which case you may also want to see the related videos joining the press release below. MAZDA TEAMS UP WITH XBOX TO LAUNCH 2016 MX-5 - Mazda MX-5 Livery Design Contest Now Live in Forza Horizon 2 - - Branded hub allows Xbox users to virtually tour 2016 MX-5 and enter MX-5 design contest - Winning design to be featured in Forza Horizon 2 and gifted to all players IRVINE, Calif. (December 4, 2014) – For the second consecutive year, Mazda North American Operations (MNAO) is teaming up with Xbox, this time to promote the launch of the 2016 Mazda MX-5 and give Forza Horizon 2 players the chance to enter the Mazda MX-5 Livery Design Contest. An interactive experience with the 2016 Mazda MX-5 and information on the design contest will be available through the Mazda branded hub on Xbox 360 and Xbox One. The Mazda MX-5 Livery Design Contest, which is now live through January 4, 2015, will give Forza Horizon 2 players the opportunity to design the livery for the 1994 Mazda MX-5 currently available in-game. Two finalists will be awarded a trip in March to South by Southwest 2015 for the final design showdown. The winner will walk away with a new 55-inch curved TV, audio music system, Xbox One Kinect console and one MadCatz Racing Wheel estimated at $3,499.95.

Mazda recalls 2019-2020 Mazda3 for errant activation of emergency braking system

The newly redesigned Mazda3 has been subject to numerous recalls since it went on sale for the 2019 model year. Today brings news of another such occurrence, as Mazda recalls 35,390 2019-2020 Mazda3s (sedans and hatchbacks). This recall is related to the automatic emergency braking system equipped to certain models. According to Mazda, affected vehicles may “unexpectedly stop while driving due to inadvertent activation of the Smart Braking System automatic emergency braking system.” The programming of the systemÂ’s software could cause the Mazda3 to “falsely detect an obstacle in front of the vehicle while driving.” In response to that detection, the software may automatically apply the brakes despite no collision being imminent. We donÂ’t have to explain how dangerous that could end up being for the driver and those around them. Your car slamming on the brakes for no reason could easily be the cause of an accident. As of now, Mazda says no injuries or deaths have been reported as a result of the defect. In case you havenÂ’t experienced the system in your Mazda3 yet, there is something to look out for. Mazda says a warning alarm will sound and a warning message will appear in the instrument cluster and head-up display when the car is about to perform an emergency stop. Mazda said that itÂ’s reported the defect to the NHTSA, but it hasnÂ’t been posted on the website yet. The fix is easy for some, but more difficult for others. Vehicles with early build dates will need the whole instrument cluster replaced or reprogrammed, as these cars have a different procedure for "temporary manual deactivation of the Smart Braking System." These early build cars will also receive a new owner's manual to reflect the revised procedure of temporary manual deactivation of the system. Later cars will only need the Smart Braking System software reprogrammed with an improved version. Mailings to owners for notification purposes should be completed on or before February 17 next year.

Mazda poaches designer Kevin Rice back from BMW

Kevin Rice left Mazda a baker's dozen years ago, but now he's back.
A graduate of the Transportation Design program at Coventry University (just across town from Jaguar headquarters), Rice worked his way up in the industry working for the likes of Opel and Italdesign Giugiaro before landing a job at Mazda. Between 1995 and 2000, he collaborated on such projects as the RX-8 and the 1999 Neospace concept that previewed the Mazda2 before moving on to BMW, where the new 3 Series and 4 Series were among the last projects he worked on during his 13-year tenure in Munich.
Now back at Mazda, Rice has been named the Japanese automaker's new creative director, charged with further honing the brand's KODO design language from its European headquarters in Oberursel, Germany. We're looking forward to seeing what he and his design team come up with in the coming years.