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Mazda books first yearly profit in half-decade, NA still a drag

Automotive News reports Mazda has posted its first annual profit in five years. The company made $364.3 million in the last fiscal year, following a $1.14 billion loss the year prior. Operating profit also jumped up by $91.3 million to $572.8 million, thanks in part to a revenue increase of 8 percent to $23.42 billion.
But the news isn't all rays of sunshine. North America continues to be a problem for Mazda where the automaker posted yet another loss. The manufacturer lost $519.1 million last year, up from $427.8 million the year prior. While the launch of the CX-5 helped see US sales increase by 2 percent to 273,000 vehicles, the region as a whole bought up 372,000 units. Mazda had predicted closer to 380,000 units.
Even so, Mazda says it should have North America back in the black by next year, with the company forecasting a sales increase of 11 percent to 415,000 units in the region. That's thanks in part to a boost from the redesigned Mazda6 sedan.

Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

Mountain goats provide full service car wash at national park

A group of plucky mountain goats in a Canadian national park apparently found the hardscrabble life of a common animal too tedious and tried their hands, rather tongues, at car detailing. YouTube user Darkrider1287 uploaded this video of the goats in action last week. His companion were driving along Maligne Valley Road in Alberta's Jasper National Park when a handful of young mountain goats descended on their Mazda. As the bewildered couple stopped their car, the goats surrounded them and proceeded to lick the vehicle clean. Knowing a good video opportunity when he saw one, Darkrider pulled out his phone to film the endearing and hilarious scene. For thirty minutes, the mountain goats licked the car clean from stem to stern. Paying little to no mind to the humans within, the goats cleared the Mazda of its accumulation of dust, bugs, pollen, and other tasty road grime. "So thorough!" said Darkrider as he narrated his video. "That's some tasty dust!" As the goats cleaned the car, other tourists stopped to laugh and take pictures of the strange scene. Eventually, a handful of cars and as many as ten goats had the Mazda surrounded. "Within a few minutes, we were crowded by both sheep and also tourists taking pictures of our funny plight," Darkrider stated in a comment on the video. "We stayed for about 30 minutes before moving on due to a rainstorm." So what exactly is going on here? A similar event happened to a National Geographic reporter in the same park in 2012. A park ranger told the report that the mountain goats were addicted to the salt used in Alberta to keep the roads from freezing. Even in August, salt can still make its way on to a car in the form of road dust. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: The Daily Mail, YouTube, National Geographic Auto News Humor Weird Car News Mazda Driving goat