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Mazda engineers say current Skyactiv-X might not suit U.S. market

We've been watching Mazda roll out the 2.0-liter four-cylinder Skyactiv-X engine in Japan and Europe, waiting our turn. When European authorities released fuel economy information for the high-tech motor last June, we wrote, "Mazda has yet to make an official decision on timing for the U.S market's launch of the engine." Automotive News spoke to Mazda engineers in charge of the powertrain, and based on the answers AN got, the question might not be when we get the Skyactiv-X, but if. Seems that the automaker now isn't certain whether the cost/benefit analysis for the U.S. market favors the engine, and there's concern the 2.0-liter might not be powerful enough for us with its current output of 178 horsepower and 186 pound-feet of torque. At the moment, our Mazda3 is served only with a 2.5-liter Skyactiv-G engine producing 186 hp and 186 lb-ft., not too far ahead of the Skyactiv-X. The Skyactiv-X would return better fuel economy, but requires a noteworthy price premium over the Skyactiv-G. The Truth About Cars says the Skyactiv-X has become the top-seller in the Japanese-market Mazda3, even though it costs 27% more than the base, 2.0-liter Skyactiv-G for a 9% improvement in fuel economy. Mazda's not sure U.S. customers would care much for that kind of math. Engineer Yoshiaki Yamane told AN, "Maybe U.S. customers require more power, because fuel economy is not the top requirement." There isn't much Mazda can do about the tech-heavy engine's cost, since pricey equipment like the high-pressure fuel injection and combustion systems, supercharger, three-way catalyst, and 24-volt mild-hybrid system provide the mileage gains that are the engine's reason for being. Instead, engineers are researching the system's effects with larger displacements. If it works as desired, a larger and more powerful Skyactiv-X could come to the U.S. on the large-vehicle architecture Mazda's developing for new sedans to arrive in a couple of years. That's the hope, at least. Remember, Mazda's Skyactiv-D was meant to go into the 2014 Mazda6, but didn't because Mazda said it needed more time to find "the right balance between fuel economy and Mazda-appropriate driving performance." After five years of "Soon," the engine showed up on the 2019 CX-5 that starts at $42,045. Based on that template, it could be awhile before we know how the U.S.-market Skyactiv-X story ends. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences.

Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Mazda MX-30 electric car production begins: Will it get the rotary range extender?

Mazda has officially started production of the electric MX-30. For the time being, the small electric car hasn’t been announced for the U.S. yet. Mazda hasnÂ’t declared otherwise, though, so we still have our hopes up. The first MX-30s are rolling off the line in Hiroshima, Japan. Europe will be one of the first places where these MX-30s end up. The car starts at GBP30,495 in the UK and ˆ33,990 in Germany. That's around $38,000. Certainly expensive, but the price would surely be different here, plus weÂ’d be eligible for the full $7,500 tax credit. Those lucky European customers will be met with an electric car that likes to do things a little differently than others. The modest 35.5 kWh battery pack is good for just 124 miles on EuropeÂ’s optimistic WLTP testing cycle. It would surely achieve a much lower number in the EPA test. Mazda has made it front-wheel drive, placing a single motor on the front axle thatÂ’s good for 143 horsepower. We expect to see the first ones hit the streets in Europe this fall, but thereÂ’s one thing that makes us hold out hope for an American MX-30: the potential for a rotary range extender. Mazda said as much in its 100-year celebration letter: “Later, the company developed a prototype Mazda2 EV with a small single-rotor engine used as a range extender. A similar system could find its way onto the Mazda MX-30, a brand new battery electric crossover SUV arriving at dealerships this year." Assuming Mazda goes through with a rotary range extender, we could see this car coming to the American market. That would up the range considerably and make it a much more viable option for many customers, even if they might not need the added range on a daily basis.  Related video: