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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Mazda Miata could get retractable hardtop in New York

The upcoming New York Auto Show just got a little more exciting because Mazda could debut the latest MX-5 Miata with a power retractable hardtop there. The best evidence comes from Autocar, which has an image of Mazda's invitation. The message promises a "world premiere" in the Big Apple and further teases, "Help us blow the lid off the New York Auto Show." The last Miata PRHT made up 52 percent of the roadster's sales mix in the US, so creating another one is an easy decision for the company. According to Autocar, expect the new roof mechanism to be lighter and more compact than the previous design. It would still add some weight compared to the cloth top, but customers would get the added insulation and security from the hardtop. With the NC PRHT as a guide, don't expect many changes for the new other than the roof. The 2.0-liter four-cylinder with 155 horsepower and 148 pound-feet of torque with either the six-speed manual or automatic should still make for an exciting drive. The hardtop just makes life a little more comfortable if you have to deal with rain or snow for part of the year. We can't wait to see it. Related Video:

Mazda creates reproduction parts program for North American MX-5 Miata

In 2017 Mazda announced a restoration program for the MX-5 Miata in Japan. The good news was that owners of Miatas that looked like they'd been thoroughly enjoyed for decades could get their convertibles returned to as-new condition. The bad news is that the program was a trial for "quality verification," and only open to the Japanese market. At the time, Mazda Japan said it was "considering re-supply of parts that became discontinued" for the first-gen NA series produced from 1989 to 1997. In February this year, the carmaker's then-CEO revealed that "Our fans can be reassured that additional parts, identified by owners and specialty shops, will become available by June of this year." The time has come, Mazda North America announcing a reproduction parts program for first-gen Miatas with a catalog of more than 1,100 new and legacy components.  The automaker says it spoke to Miata clubs and shops to determine which parts were needed most. Among this first salvo will be a fabric soft top using the same rear screen material from the NA series, roller mechanism for the side windows, brake calipers, and a set of aluminum Enkei wheels in the original design that are lighter and boast a better finish. Perhaps even better are the arcane OEM parts that can be desperately hard to source for era-appropriate restorations, like grommets, bolts, gas shocks and the "Roadster" badge that's an eBay go-to (called a "Mascot" on the parts list). Each piece has been redeveloped to take advantage of modern materials and build techniques while maintaining the look of the period-correct original.  The parts list PDF runs to 42 pages. Anyone with a TLC-starved Miata in the garage, the love your jinba ittai droptop has been waiting for is here.