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Mazda Miata getting i-ELOOP regenerative 'braking' in more markets

The Mazda MX-5 Miata is getting the company's i-ELOOP regenerative "braking" system in more overseas markets. A few months ago, the company announced it for the Japanese market, and this week it announced the U.K. will have the feature, too. This has us curious as to whether it will be offered on U.S. market Miatas. We've reached out to Mazda, and we'll update this story if and when we hear back. As a quick refresher, i-ELOOP is a system that was introduced here on the Mazda6 several years ago, and it adds a capacitor to store electricity generated by the alternator during deceleration (hence our earlier use of quotes around "braking") that can be used to run interior accessories such as the sound system and climate control. Then, with power coming from the capacitor, the alternator can be disengaged, improving the efficiency of the engine by reducing drag. And by using a capacitor rather than a battery, the system is more compact, lighter and able to recharge faster than a similarly capacious conventional battery. As for effectiveness, the Mazda6 with i-ELOOP managed to get about 5% more miles per gallon on the highway than one without, going from 38 mpg to 40 mpg. While not a massive improvement, it was a measurable, possibly noticeable one. Applying a similar gain to a Miata would increase fuel economy from 35 to nearly 36.75 mpg on the highway, based on the automatic-equipped car's numbers. The manual would go from 34 to nearly 35.7. The i-ELOOP system is standard on all new Miatas in the U.K., which includes the 1.5-liter and 2.0-liter engines with either the manual transmission or automatic. Strangely, only automatic-equipped cars get it in Japan. This means Mazda could offer it on both transmission options in the U.S. Probably the key consideration will be cost. The system, when it launched in the U.S., was only available on the most expensive Mazda6, and even then it was an extra-cost option. And looking at pricing for the U.K. Miata soft-top and comparing equivalent trim levels, the price has increased between GBP2,800 and GBP4,100. The new model does get some new standard safety features, too, but we expect the i-ELOOP system is a significant contributor. If it is offered in the U.S., it might only be available as an option, and possibly only on the more expensive trim levels to keep lower trims more affordable. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Next-gen Mazda2 designed for 'predominantly feminine' appeal

We can't ever think of a time we've heard anyone accuse the current Mazda2 of being too edgy, which makes reports of a softer design for the next-gen model a little surprising. Autocar reports that when the new 2 debuts next fall, it will have a "softer, more feminine appeal" than the current design.
This description lends a little more credibility to the Japanese magazine image we saw of the car back in July. Aside from Mazda's Kodo-inspired signature face, that picture did reveal softer lines, especially along the side of the car. This softened styling is to appeal to the car's target market, which Mazda's European design chief is reported to have called a "predominantly feminine customer base." Last we heard, though, Mazda might keep the next 2 out of the US due to slow sales.
The 2015 Mazda2 will reportedly ride on a shortened version of the platform used for the CX-5, but Autocar mentions that its platform could also be the basis of a new subcompact crossover - possibly to go up against vehicles like the Buick Encore and the upcoming Honda Fit-based crossover called the Vezel.

Mazda MX-30 crossover is brand's first EV, with sporty, coupe-like looks

TOKYO — Mazda's first production full electric car has finally been revealed, and it's called the MX-30. And the name and shape point to it being a sporty, fun EV, though we're still waiting for more details. Starting with the name, the 30 designation gives you an idea of its size, which is similar to the upcoming CX-30, itself close to the Mazda3 hatchback. And importantly, it has the MX prefix, which is only used on Mazda's sporty cars, typically with piston engines. The RX prefix is for sporty rotary cars. So clearly the aim of this car is to be fun. Its shape points to sportiness, too. It has a fastback roofline that is coupe-like. In fact, you could arguably call this a coupe, since it uses the same type of rear half-door arrangement found on the RX-8 and Saturn Ion coupes. And of course it was used on the less coupe-like Honda Element and Toyota FJ Cruiser. The roof also is available in a contrasting graphite color. The lower half of the body is simple, and a bit boxy with the blunt nose. That nose features a much smaller rendition of Mazda's pentagonal grille, and the grille blends into the headlights. And like all crossovers, the MX-30 has big plastic fender flares. Inside, the MX-30 features a typically minimalist, modern dashboard that's low and wide. New for the MX-30 is a touchscreen display for climate control functions, and it sits on a "floating" center stack and console. The cabin features unique materials such as fabric made from plastic bottles, and cork in the center console. That cork is made of leftovers from a cork stopper company, and it's a nice throwback to Mazda's origins as a cork producer. While we get a great look at the MX-30 inside and out, Mazda was light on critical details for an electric car: power and range. Both are mysteries, though it seems it is a single-motor vehicle, and so is likely front-drive only. It does feature an electric version of G-Vectoring Control, which is the system that reduces torque with steering input to shift weight forward for a larger front contact patch and more eager turn-in. The battery, located in the floor of the car, is cooled with a refrigerant, so it isn't simply air-cooled, and the car will be compatible with DC fast charging stations. Mazda also didn't provide an on-sale date for the MX-30. We expect it will be available sometime in the next year. Whether it will come to America is also an open question. But as a stylish crossover, it seems like it would be an EV with U.S.