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Are you the 2016 Mazda Miata?

Tech nerds are spoiled. Every year, there's a new iPhone that arrives following months and months of breathless speculation and rumormongering. We car folk have a more difficult life, because vehicles with the iPhone's cult-like devotion and following, while plentiful, only receive hefty updates after several years. Case in point, the Mazda MX-5.
There's a new one coming, and much like the iPhone 6, it'll arrive in just a few weeks. So, in lockstep with the tech folk, we're anxiously biding our time and waiting with baited breath for the expected debut date of September 3. Also, like Apple fanboys, we're clamoring over any hint or teaser as to what the next-gen Miata will bring, which is why we're showing you the above image.
That is, allegedly, the new MX-5 hiding under the sheet. Auto Motor und Sport has the image, which according to World Car Fans was released by Mazda. Of course, we've reached out to the Zoom-Zoom brand for verification of its authenticity, and will be sure to update as soon as we hear back.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

More powerful 2019 Mazda MX-5 also more efficient

Bumping the 2019 Mazda MX-5 Miata's power from 155 horses to 181, plus little interior upgrades such as a telescoping steering wheel were more than enough to make the appealing roadster even more so. But there's yet another bonus in store for those that pick up the new Mazda: more efficiency. As initially spotted by industry watcher Bozi Tatarevic, the EPA released fuel economy numbers for the new model, and they're better than the 2018's. And between the automatic and manual versions, the manual sees the biggest increase. Now, these are, very, very minor increases in EPA fuel economy, but any increase is welcome when nothing is lost. The automatic continues to be the most efficient. While the city and highway ratings are unchanged at 26 and 35 mpg respectively, the combined rating increases by 1 mile per gallon to 30. The manual transmission model isn't far behind. City mileage stays the same at 26 mpg, as does the combined rating of 29 mpg. However, highway fuel economy picks up 1 mpg for a total of 34. So to recap, the 2019 Miata retains its good looks, and likely its playful handling and snickety shifter. But it also gets more power, better fuel economy, a better interior, and more options to customize than ever before. This is sounding like it could be the best Miata, yet. We can't wait to try it out. Related Video: Mazda Convertible Performance