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Mazdaspeed3 concept tipped for Frankfurt debut

The last quarter of 2015 could be a big one for Mazda as a report has emerged from Australia claiming that the company will come to the Frankfurt Motor Show in September with a near-production concept of the third-generation Mazdaspeed3, while a second-generation CX-9 will be shown a few months later in Los Angeles. Motoring.com.au ran the initial report, and although the news seems plausible, the outlet doesn't provide sources for either piece of news. Likewise, our friends at Mazda USA refused to comment on "speculation." Speculation it may be, but it's surely tantalizing considering the recent popularity of both the hot hatch and three-row crossover segments. According to the Aussies, the concept Speed3 will quickly evolve into a production model, which will launch alongside a mid-cycle refresh for the current 3. A turbocharged 2.5-liter will spit out 295 horsepower, and could have all-wheel drive. Even if only the front axle is doing the work, the MS3 will easily be able to stand toe-to-toe with hotter half of the segment based on output alone. As for the more mundane offerings, Motoring reports the long-in-the-tooth CX-9 will get a replacement in LA, although it doesn't offer much in the way of details beyond that. It should be interesting to see how the company's Skyactiv philosophy will be implemented on such a large vehicle. Perhaps the biggest surprise from the Australian report, though, are the outlet's reports on the CX-7, which will return sporting a third row of seats after its larger sibling debuts. That'd give Mazda a versatile lineup of four crossovers, with the sub-compact CX-3, the compact CX-5, the midsize, seven-passenger CX-7 and the fullsize CX-9. As we weren't able to confirm any of this with Mazda, we'd still warn that this news should be ingested with grains of salt. Still, it looks like the company could be set to make some waves in the first two shows of the upcoming auto show season.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Mazda braces for record annual operating loss as car sales slump

TOKYO — Mazda Motor Corp forecast a record annual operating loss on Friday as the Japanese automaker continues to be pummeled by falling vehicle sales due to the COVID-19 pandemic. Japan's No. 5 automaker anticipates a 40 billion yen ($383.5 million) loss for the year to March, joining a growing number of automakers, including Ford and Nissan, which expect annual losses after the virus shuttered vehicle plants and kept customers away from car dealerships. Even before the coronavirus outbreak, the maker of the CX-5 SUV crossover and the Mazda3 sedan had been suffering from sliding profits for the past two years as slim new vehicle offerings has knocked sales in the United States and China, its two biggest markets. In the year to March, Mazda anticipates an 8% fall in global vehicle sales to 1.3 million units, its lowest in seven years, which will likely result in an operating loss. The automaker said it would forgo paying a dividend this year. Ahead of Friday's announcement, the company's shares fell 7%, as the consensus forecast in a Refinitiv poll of 19 analysts was for a 46 billion yen annual loss. Mazda posted an operating loss of 45.3 billion yen for the first quarter, its weakest in 11 years, due to a 31% drop in vehicle sales between April and June. In the April-June quarter, sales fell to 244,000 units, largely due to a drop in demand at home and in Europe. Sales in North America, Mazda's biggest market, fell 19% in the same period. But China was a bright spot, as sales rose 13% during the quarter as car demand has returned to the world's largest auto market, having recovered relatively quickly from the virus.