2003 Mazda S on 2040-cars

Auto blog

WAVE 2015: Metron 7 sets new record of 513 miles on one charge

Sometimes you just gotta push harder, faster, longer. Last fall, the Metron Institute team from Slovenia took their converted all-electric Mazda5 minivan on an impressive 457-mile journey from Bled (in Sloveniva) to Dubrovnik (in Croatia) without stopping to recharge at an average speed of 40 miles an hour. Today, as part of the WAVE Trophy 2015, the Metron 7 EV just finished up a drive of 826.1 kilometers (513.3 miles) on a single charge. The drive started in Berlin and ended in Karlsruhe, Germany. As you might suspect, a drive of this length on normal roads required a big battery pack. The total pack capacity was 108 kWh, thanks to the combination of the built-in 86-kWh pack that uses lithium polymer cells from Kokam and a 130-pound, 22-kWh external pack that Metron has developed that can charge the built-in pack while driving. The average speed of the 500-mile journey was 45 miles per hour (72 kilometers per hour) through rural countryside, towns, and some time on the highway. The drivers –Andrej and Jasna Pecjak – did not use air conditioning, but the fans were running. The weather was temperate enough that AC wasn't needed anyway these last two days. The Metron 7 was a part of the last two WAVE events and has been updated since the last record was set in October 2014. On the new record journey, the minivan was loaded up with gear, but the Metron engineers made improvements to the car in the last eight months: the side mirrors are smaller and they fitted a better aerodynamic cover underneath the vehicle, for example. Andrej said that the cost for the batteries was around $50,000, since some of the cells he got were used. Today's record is unofficial, but AutoblogGreen witnessed both the sealing of the charge port in Berlin and was in the car for the last 125 kilometers today. Featured Gallery WAVE 2015: Metron 7 EV Distance Record Green Mazda AutoblogGreen Exclusive Fuel Efficiency Green Culture Electric mazda mazda5 mazda5

Mazda development chief discusses future rotary platform

The switch can again be flicked from "The Rotary Engine is Doomed" to "The Rotary Engine Lives!" Mazda is re-tooling the once nearly forgotten rotary to work as a range extender for hybrid vehicles, with a chance for it to do even more than that. The latest information sounds rather promising for those still holding out a candle for the rotary. Mazda's powertrain development chief, Ichiro Hirose discussed future rotary plans with the Australian Drive at the CX-30 crossover's launch. Hirose told Australia's Drive that Mazda is currently working with a very flexible and efficient rotary hybrid platform that doesn't necessarily come with the heavy emissions and fuel consumption baggage the rotary engine has earlier been saddled with. Hirose calls the rotary-based solution "XEV," referring to its adaptability. "It has the generator function and also it can be used to provide the drive force to give you traction. [...] Because the rotary engine is compact in terms of its packaging size [and] if we should choose to do so we can have the generator, rotary engine and electric motor all in one [driveline] because of the small packaging." The result is an electrified platform that could be made to work as a mild hybrid, series hybrid or a battery electric vehicle with a rotary range extender (if given a plug), depending of the required implementation. It's as if Mazda had a slider to adjust the balance of using a rotary engine and using electric power, to make the platform more of a jack-of-all-trades. Hirose explained: "If you reduce the other way around it could be a pure battery-electric, using really the rotary engine as a range extender and, according to the balance, you can even provide something akin to the series hybrid that is providing the drive force. [...] So, we are looking at a wider coverage and scope. Based on this architecture it allows us to do that, to explore the huge range of applications we can have with the rotary." The platform would also be flexible when it comes to meeting various stringent emissions standards. To be able to sell XEV-based vehicles globally would mean introducing a certain setup for one region and one for another, keeping in mind when the rotary power would kick in and how. While Hirose keeps the question open whether these vehicles would make it for sale in the United States, he says Mazda would be able to make them pass U.S regulations. "I'm just saying that — theoretically — if we were to introduce it in the U.S.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.