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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

2020 Mazda CX-30 First Drive | The middle way

JULIAN, Calif. — An Aveo wanders in the lane ahead, its gas flap open and waving in the 30-mph slipstream as it creeps along some of the best roads in all of Southern California as swiftly as a retreating glacier. The 2020 Mazda CX-30Â’s speedometer needle quivers and then falls. The longing for a passing zone becomes unbearable. Even with a merely adequate 186 horsepower and a standard automatic, I canÂ’t wait to smoke this Aveo as I arc into another corner, tap brakes to transfer weight, and scoot into the next. And then a sort of calm washes over, provoking the slightest smile. The smile is a realization that, short of a few performance models from the German brands, most compact crossovers donÂ’t beg for this sort of action. The CX-30 is not most crossovers – itÂ’s built on the bones of the dynamically overachieving Mazda3, making it legitimately rewarding to drive. Think of it more as a car that happens to be marketed as a crossover. The careful attention to vehicle dynamics means it doesnÂ’t wallow like you might expect a jacked-up 3 might. What it feels like is a 3 variant, not an entirely different vehicle — analogous to the Subaru CrosstrekÂ’s relationship to the Impreza, albeit with greater visual differentiation and a much more sophisticated driving experience. ThatÂ’s a very, very good thing indeed – and letÂ’s take a moment to review the virtues of the 3 to explain why. ThereÂ’s nothing in its class that nails its brief so well. The interior looks exceptionally premium in higher trim grades, it drives better than anything in its class, and the sheetmetal “oozes sex appeal,” as contributing writer Jason Cammisa put it – although less oozing is present in the awkward hatchback. ItÂ’s even available with all-wheel drive. However, I respectfully disagree that the engine is refined – the Skyactiv-G 2.5-liter inline-four, a carryover from the last generation and shared between the 3 and CX-30, is harsh and clattery. In both vehicles it gets the job done. That 186 hp is backed up with 186 pound-feet of torque, channeled exclusively through a six-speed automatic in the CX-30. Front- or all-wheel drive is available in every CX-30 trim. And while thereÂ’s roughly a 200-lb weight penalty over the 3, the CX-30 manages to feel perky, not porky. Nor is the fuel economy hit as much as you might imagine.

2019 Mazda MX-5 Miata may be getting 181 hp

Even though the current 2018 Mazda MX-5 Miata makes only 155 horsepower, our experience has shown that it's more than enough fun with its modest output. Still, if Mazda were to offer more, we wouldn't turn it down, and it appears that's exactly what will happen for the 2019 Mazda MX-5 Miata. Road & Track dug up a VIN filing from Mazda to NHTSA with information about the Miata for that model year. On one of the pages, it states that the 2019 Miata will have a 2.0-liter four-cylinder making 181 net brake horsepower. That's a pretty big jump from 155 horsepower, nearly matching the larger 2.5-liter engine in the Mazda3 and Mazda6. It's also close in power to the estimates for the Skyactiv-X spark-controlled compression-ignition engine. But, based on what a journalist on Twitter posted, the 2019 Miata will continue to use a version of the existing spark-ignition Skyactiv-G engine. Apparently it will have a new cylinder head, be able to rev higher, and make more horsepower, though he didn't say how much more. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We've reached out to Mazda for comment on this discovery, and, like with most car companies, wouldn't give comment since the topic regards a future product. If it does turn out that Mazda won't up the horsepower for 2019, the good news is that the aftermarket has speed demons covered. Flyin' Miata offers a package that includes camshafts, exhaust and a tune that will bring it up to about 200 hp. There's a supercharger kit from Edelbrock that will provide similar power, but without the need for digging into the engine. Flyin' Miata also offers a turbocharger kit that can bring the Miata up to nearly 250 hp, and if you're really speed-crazed, the company can swap in a Chevy LS V8 with more than 500 hp. Or, you know, you could just be happy with 155. Related Video: Featured Gallery 2016 Mazda MX-5 Miata Club View 32 Photos News Source: Road & Track, Twitter Mazda Convertible Coupe Performance