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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

2016 Mazda MX-5 Miata configurator fulfills your droptop dreams

The first batch of 2016 Mazda MX-5 Miatas are already at dealers, but Mazda is finally launching a configurator for its completely revised sports car. Even if pricing doesn't come as a surprise, you can still have some fun creating one to your own specific tastes. The major equipment changes on the Miata happen between the Sport, Club, and Grand Touring trims, and options are generally kept light. The real standout is the Brembo/BBS package for $3,400 that's exclusive to the Club version. It adds Gunmetal 17-inch BBS wheels, Brembo front brakes with red calipers, side sill extensions, a rear bumper skirt, and keyless entry. On the Sport and Grand Touring, $1,200 buys the Appearance Package with a front air dam, side sill extensions and rear bumper skirt. There's also keyless tech for $130 on them. Mazda also offers a few items to dress up the convertible's looks. There's a choice of a black or body color rear lip spoiler for $350, and Soul Red Metallic paint adds $300. For protection, clear film for the front and rear paint is $125, all-weather floor mats go for $90, and wheel locks cost $55. Finally, a cargo net is $50. We ticked every applicable box on the Club trim above to make its $28,600 base price leap to $33,790, after the $820 destination charge on all models. Happy building. Related Video:

Fiat version of Mazda MX-5 Miata to be called 124 Spider

Fiat has a definite use for its recent US trademark on the 124 Spider name, and it's something that should make many performance fans quite happy. FCA CEO Sergio Marchionne confirmed to Auto Express that the Italian brand's future roadster would bear the classic name. Auto Express reportedly asked Marchionne directly about the convertible at the 2015 Geneva Motor Show. The CEO said: "Do we want to do it now?" After another executive verified the name, Marchionne responded: "There you go – a world class premiere right in this room!" Autoblog reached out to Fiat Brand communications boss in the US Ariel Gavilan for more information, and he verified the story. Gavilan said that brand head Olivier Francois confirmed the 124 Spider name to international media during a briefing in Geneva. FCA isn't going quite so far as officially confirming that the 124 Spider shares a platform with the latest Mazda MX-5 Miata, but that's almost a certainty. The two automakers jointly developed the chassis, and the original plan was for it to underpin an Alfa Romeo. However, Marchionne didn't want an Alfa assembled outside of Italy. Fiat even hinted at this possible change as far back as the corporation's five-year plan last summer. Insiders tell Auto Express that the 124 Spider reportedly carries retro-inspired style, and hopefully, that means the roadster evokes the look of the original 124 Sport Spider (pictured above) by Pininfarina. Fiat allegedly is also aiming for a weight less than 2,205 pounds, and the engine range is likely comprised of versions of the brand's 1.4-liter turbo. The mill already pumps out 160 horsepower and 183 pound-feet of torque in the Fiat 500 Abarth in the US. According to Auto Express, Fiat and Mazda have an agreement to launch the Miata in 2015 and the 124 Spider in 2016. A hotter Abarth version could come along eventually, too. Related Video: