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Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

Toyota, Mazda get an Alabama welcome for $1.6 billion plant

MONTGOMERY, Ala. — Toyota and Mazda confirmed Wednesday they will build a $1.6 billion joint venture assembly plant in Alabama that will employ up to 4,000 workers, a boost for President Donald Trump who wants automakers to expand U.S. production. Toyota President Akio Toyoda and Mazda President and Chief Executive Officer Masamichi Kogai joined Alabama Gov. Kay Ivey in Montgomery at an event to confirm the decision. "Welcome to sweet home Alabama," Ivey said to the two executives, after saying that the anticipated 4,000 workers at the plant to be built in Huntsville would earn an average of $50,000 a year. The plant will produce 300,000 vehicles a year and should open on a 2,500-acre former cotton field in 2021, about 14 miles from Toyota's engine plant in Huntsville. Toyota plans to build Corolla cars at the plant, while Mazda will build crossover SUVs. "Together, I am confident we will create yet another 'Built in America' success story," Toyoda said. Alabama will provide tax incentives. Officials said the state tax incentives were worth $370 million, but they did not disclose how much the local incentives were worth. Huntsville Mayor Tommy Battle said the plant will "provide jobs for decades to come for Huntsville and Alabama. It vaults Alabama to the top as an industry leader in producing the next generation of cars that will power our nation." Among U.S. states, Alabama is already the fifth largest producer of cars and light trucks. The state has more than 150 major auto suppliers and 57,000 automotive manufacturing jobs. Two decades ago, Alabama spent an estimated $250 million to woo Daimler AG's Mercedes-Benz to put an auto plant in Tuscaloosa, sparking the birth of auto production in the state. In September, Daimler said it would invest $1 billion to expand its Alabama Mercedes-Benz plant to start building electric sport-utility vehicles there from about 2020. Alabama is also home to assembly plants operated by Honda and Hyundai. A Kia assembly plant operates near the Alabama border in Georgia. Mazda and Toyota said they still need approvals and authorization by antitrust agencies for the new joint venture. They announced a capital alliance in August and plans to jointly develop technology for electric vehicles. Trump tweeted in March he wanted "new plants to be built here for cars sold here." Many automakers have announced expansions of facilities or new jobs but no other new U.S. auto plants have been announced. U.S.

2018 Mazda CX-5 Buying Guide | Specs, safety, expert reviews, and more

Crossovers are all the rage these days, and spunky Mazda devotes half of its six-vehicle portfolio to the segment. The compact CX-5 slots right in the middle of its crossover lineup, size-wise, and outsells all other Mazda vehicles by a country mile, with sales continuing to climb so far in 2018. The CX-5 was the first car to feature Mazda's KODO design language, which has given its vehicles a more premium appearance and made the CX-5 longer-looking and more taut. Now in its second generation, Mazda offers the CX-5 in Sport, Touring and Grand Touring trims, with the option of front- or all-wheel drive configurations. This Autoblog buyer's guide is aimed at helping you to make an educated decision about whether to buy the 2018 Mazda CX-5. We'll summarize safety and reliability ratings, engine specs and horsepower, fuel economy ratings and pricing. We'll also touch on what Autoblog's professional reviewer thinks of the crossover. Is the 2018 Mazda CX-5 safe? Based on its crash tests, the National Highway Traffic Safety Administration gives the 2018 CX-5 a four-star overall rating. It awards five stars for frontal- and side-crash protection, and four of five stars for rollover crashes. The Insurance Institute for Highway Safety further vouches for the 2018 Mazda CX-5, giving the crossover its coveted Top Safety Pick + award — at the time of this writing, the only compact crossover to get this rating, thanks to available adaptive headlights. It also has good ratings for all of its crash-test metrics and headlights, a superior rating for front-crash avoidance, with optional equipment, and an acceptable rating for the ease of use of the child-seat LATCH anchors. We encourage you to visit the NHTSA and IIHS websites to review ratings on the specific vehicle you're researching. Is the 2018 Mazda CX-5 reliable? J.D. Power gives the 2018 Mazda CX-5 an overall score of 75 out of 100, considered average. On its 10-point scale, it rates the vehicle an 8 on overall quality, which is in the average range, and 9 — considered among the best — for overall performance. It rates an 8 for overall depreciation. As is customary, we note that Autoblog has raised concerns about the way J.D. Power weights serious and less-serious reliability issues. You can read more about that here. According to NHTSA, there has been one recall involving 682 models of the 2018 CX-5 because the side curtain airbags may not properly deploy following a side-impact or rollover crash.