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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Recharge Wrap-up: Mazda, Toyota earn environmental awards

Electric mobility nonprofit Drive Oregon has launched a campaign to invite the electric car industry to perform testing in the state. The campaign tells companies to, "Test Drive the Future in the Living Lab," citing Oregon's density of EV owners and charging infrastructure, varied terrain and climate, funding opportunities, and the state's technological reputation as the "Silicon Forest." Plus, as Drive Oregon Executive Director Jeff Allen, points out, "if you really screw things up here, it doesn't make as much noise as it would in California." Already, Jaguar Land Rover has announced plans for an Innovation Incubator in Oregon. Read more at Green Car Reports. Mazda's new paint system has won the Prime Minister's Award in the category of Manufacturing and Production Process at the 6th Monodzukuri Nippon Grand Award ceremony. Mazda's Aqua-tech paint system significantly reduces emissions of volatile organic compounds (VOCs) and CO2. The Aqua-tech system uses a water-based color basecoat and a urethane clear coat to reduce VOC emissions by 57 percent. It consolidates the painting process and reduces energy in paint-booth air-conditioning and flash-off processes to reduce energy consumption. It also allows Mazda to create such colors as Soul Red, which looks quite nice on the MX-5 Miata. Read more at Green Car Congress, and learn all about the Aqua-tech paint process from Mazda. The Toyota Mirai has received a 2015 Environmental Award from Austrian automobile club ARBO. The hydrogen fuel cell car took the prize in the category of Current Innovative Environmental Technologies. "At Toyota, we believe that various technologies will co-exist, ranging from EVs to hybrids to the most innovative of all, the fuel cell car," says Gerald Killmann, Vice President R&D of Toyota Motor Europe, in a comment thanking ARBO. "Mirai is a core component of Toyota's vision for a sustainable mobility society, one that allows us all to move freely in comfort and safety in an environmentally friendly, sustainable manner." Read more in the press release below. Vienna, Austria- November 5th - The Austrian automobile club ARBO* (Auto-Motor und Radfahrerverbund Osterreiche) has awarded the Toyota Mirai with the "2015 Environmental Award". This Award was received during a gala ceremony held yesterday in Vienna, where the Toyota Mirai was awarded in the category of "Current Innovative Environmental Technologies" . The jury consisted of ARBO automotive experts.

Mitsuoka Rock Star is a Miata in a Chevy Corvette Sting Ray disguise

Mitsuoka is a famous (infamous?) Japanese custom car builder known for its absurd, and occasionally out-of-this-world vehicles. Its most iconic vehicle was the mid-engine Orochi, but its bread and butter are normal Japanese cars given front and rear styling from the past, usually sometime between the 1930s and 1950s. One of the more recent examples is the Mitsuoka Himiko, a Mazda Miata given a classic European roadster look. But the company has ventured a little further ahead in history with its latest model, the Mitsuoka Rock Star, which quite clearly is meant to be a C2 Chevy Corvette Sting Ray. The effect is actually pretty convincing, and as far as Mitusokas go, it looks smartly proportioned and a good fit for the base car. That base car is the current Mazda Miata, known as Roadster in Japan. It probably helps that the base Miata was designed with exaggerated fenders and creases from the get-go, so the even more exaggerated lines of the Corvette fit surprisingly well. Outside of the body, the car is pretty much identical to a regular Miata. It uses the same naturally aspirated 1.5-liter four-cylinder as all overseas examples. That means it makes just 129 horsepower and 111 pound-feet of torque, so this doesn't even come close to the fire-breathing power of real C2 Corvettes. Of course, that could be rectified with an LS V8 swap from Flyin' Miata. The engine is coupled to either a six-speed manual transmission or an automatic. The manual can also be had with a limited-slip differential. There are a number of available upgrades including custom colors for the body and the windshield surround. You can also add a custom leather interior with body-color coordinated panels. Mitsuoka will even provide retro-style wheels with white-letter BF Goodrich tires for the complete look. If you live in Japan and find this vehicle appealing, you'd better be ready to shell out plenty of cash. At current exchange rates, the base Rock Star starts at $41,636. The price goes up from there with options. In contrast, a base Mazda Miata here in the U.S. starts at $26,625, a little more than half that of the Mitsuoka. And of course, the U.S.-spec Miata is substantially more powerful. If you want the Mitsuoka, you'll also have to get in touch with the company quickly. There will only be 50 examples, and you have to apply for one. Related Video: News Source: MitsuokaImage Credit: Mitsuoka Mazda Convertible Performance mitsuoka