2012 Mazda Mazda5 Sport Front Wheel Drive 2.5l I4 16v Automatic 62980 Miles on 2040-cars

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Junkyard Gem: 1988 Mazda 323 GTX

Back in early 2007, when the late Davey G. Johnson got me my first job writing for an automotive publication (well, unless you count writing for the Year One catalogs back in the mid-1990s) and I took on this goofy pen name for real, I didn't quite grasp that any readers might be interested in the stuff I saw during my frequent junkyard trips. So, when I took my crappy Nikon Coolpix 2500 to the now-defunct Pick Your Part in Hayward, California, and saw a super-rare Mazda 323 GTX among all the Tercels and Rabbits in the IMPORTS section, I just took a few shots of this interesting car for my own enjoyment. These days, I'll take more than 100 photographs of a junkyard car of such great historical significance, editing them down to the best couple of dozen, but in March of 2007 I got just three of the 323 GTX. Robert Capa had his Magnificent Eleven at D-Day, and I've got the Magnificent Three of the GTX. Here they are. Any Mazda 323 of the immediate post-GLC era is a real junkyard rarity today, but Mazda sold very few of the all-wheel-drive, turbocharged homologation-special 323s over here during the 1988 and 1989 model years. A mere 1,243 of these cars made it to North American streets. Back in 2007, they weren't worth much (in fact, they still aren't incredibly valuable, if we go by Bring a Trailer real-world sale prices), and so this one showed up in El Pulpo's yard. These cars wouldn't be considered particularly fast by 21st-century standards, now that we've had decades of street-legal Mitsubishi Lancer Evos and Subaru WRXs flinging snow and mud around, and they tended to grind their powertrain components into a costly oil-and-metal-shaving slurry. But they were maniacally cool in the late 1980s, and that's enough. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "Even with the sun and heavy rain, I made it here faster with my car!"

Mazdaspeed2 supermini hot hatch under consideration

Though the Ford Fiesta ST and Fiat 500 Abarth (and arguably the Mini Cooper S) may stand pretty much alone in the North American market, in overseas markets, supermini hot hatches are a big deal. Unfortunately, challengers like the Volkswagen Polo GTI, Seat Ibiza Cupra and Renault Clio RS 200 Turbo never make it to our showrooms, but word has it that there's soon to be a new entry on the market.
That would be the Mazdaspeed2, which would be badged in certain markets as the Mazda2 MPS. Speaking with Australian site CarAdvice.com.au at the launch of the Mazda2 on which it would be based, the Japanese automaker's global sales chief and the hatchback's deputy product manager hinted that such a product is definitely being discussed, even if it hasn't yet been approved.
This wouldn't be the first time such a notion were entertained, as Mazda has shown numerous performance concepts based on the previous Mazda2/Demio over the years, but none have come to fruition.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.