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Mazda RX-Vision GT3 concept slinks into Gran Turismo Sport next year

The World Final of the FIA World Tour in Gran Turismo Sport just went down in Monaco, and Mazda was there with a couple of big announcements. The first is that the Hiroshima-based automaker will become an official video game partner next year, 2020 also happening to be Mazda's centenary year. The second reveal was a sketch of the Mazda RX-Vision GT3 Concept, a GT3-class racer based on the RX-Vision Concept shown at the 2015 Tokyo Motor Show. Game creator Kazunori Yamauchi and Mazda's North American design chief Julien Mountousse wouldn't get into details, such as how close the final car would look to the drawing or whether there'd be a rotary engine under the hood. Yamauchi would only say Polyphony Digital is modeling the car right now, and Montousse added that designers wanted the Vision GT3 to be a car players really wanted to drive. As much of a looker as the race car is, it's clear some changes will be in order; the front fenders, roof, and rear wing are nearly on the same plane. The brunt of aero accessorizing happens down low, a massive front splitter leading to extended side sills with vertical planes, and what must be a massive rear diffuser with an even larger set of vertical planes. It's hard to tell by the drawing, but it looks like the rear wing supports angle out from the body to merge with the end plates. When the RX-Vision GT3 shows up to contest the 2020 FIA-certified championships in GT Sport, it will join the Atenza Gr.3 as Mazda's only GT3-class car in the game — the Atenza effectively a near copy of the Speed Source Mazda6 that raced in the U.S. Grand-Am series until a couple of season ago, but with four doors instead of two, and a gas engine instead of diesel. Mazda didn't qualify for the GT Sport Manufacturer's Cup this year, they'll be hoping their team can change that next year with the RX-Vision GT3 since, as Montousse said, "That car has all the Mazda spirit in it." There will be more coming from Mazda in GT Sport as well. Word is that the official partnership won't stop at a single new car, and Yamauchi remarked on the partnership, "I think we can keep our expectations high for next year." Fast forward to 17:50 in the video to see the sketch presented, or roll back a bit to 14:00 to listen to comments from Mazda global head of design Ikuo Maeda.

Recharge Wrap-up: BlaBlaCar raises $100M, NASA launches CO2 satellite

BlaBlaCar, a ridesharing startup in Europe, has raised $100 million in a funding round led by Index Ventures. After recently growing to 12 countries and 8 million users, BlaBlaCar plans to us the funding for even more aggressive growth throughout Europe. The ridesharing service pairs drivers and passengers, allowing passengers to catch rides between cities while allowing drivers to save money on fuel on road trips. Drivers are not allowed to make a profit, and are only allowed to charge enough to break even after BlaBlaCar takes its percentage, to keep costs low for everyone involved. BlaBlaCar doesn't currently have plans to break into the US. Read more at The New York Times or at Gigaom. NASA has launched its Orbiting Carbon Observatory-2 into space to keep track of carbon dioxide in Earth's atmosphere. After being delayed on Tuesday, the Delta II rocket equipped with an instrument to measure CO2 launched from Vandenberg Air Force Base in California at 5:56 am on Wednesday. It is ultimately headed for a polar orbit to watch how CO2 levels rise and fall throughout the seasons, in part to try to figure out if the land and oceans will continue to be able to absorb half of carbon emissions. The mission will last two years, and should give further insight into climate change. Learn more in the video below, at NASA or at New York Times. Mazda is likely to release a plug-in version of its Mazda2 hatchback with a rotary range extender, reports Australian site Motoring. The electrified Mazda2, and any other future Mazda EVs and hybrids, will likely be limited to markets with government subsidies for such vehicles (which doesn't include Australia) says Mazda Australia Managing Director Martin Benders. "As the best possible fuel economy at an affordable price hybrid doesn't make sense, because the fuel economy gain isn't that great unless half of all sales are hybrid, which won't happen without big tax breaks like in the Netherlands," said Benders. That doesn't rule out the US, though. A prototype version of the range-extended Mazda2 featured a 0.33-liter rotary engine to provide power to the lithium-ion battery pack when depleted. A 2.6-gallon gas tank essentially doubled the electric Mazda2's driving range to 250 miles. Read more at Motoring. Zap plans on selling 1,000 Urbee EVs per month to SunRa for distribution in China.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.