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Mazda says 83 percent of new cars bear Skyactiv moniker

Mazda's US sales are down a little bit but the company's fuel economy is almost assuredly up. That's because its fuel-saving Skyactiv drivetrain technology is essentially taking over US vehicles sales. To the tune of about five out of every six vehicles sold, at least. While the Japanese automaker's US sales in February fell 2.4 percent from a year earlier, Skyactiv accounted for 83 percent of its sales last month. Most notably, Mazda6 sales jumped 46 percent from a year earlier, while Mazda CX-5 sales were up 72 percent. The company also celebrated the opening of its factory in Salamanca, Mexico, where it will make models such as the Mazda2 and Mazda3. The company is not resting on its fuel-economy laurels either, apparently. In January, it was reported the company is hard at work on its next-generation Skyactiv technology, which will boost fuel efficiency by as much as 30 percent by using diesel-like high compression. As it is, Mazda had the highest fleetwide fuel economy of any major automaker in the US for the 2013 model year with a 27.5 mile per gallon average, according to the Environmental Protection Agency (EPA). Honda came in second with 27 mpg. Check out Mazda's press release below. MAZDA SKYACTIV® TECHNOLOGY SETS RECORDS IN FEBRUARY - Mazda Celebrates Grand Opening of All-New Production Facility in Salamanca, Mexico - IRVINE, Calif., March 3, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported February U.S. sales of 24,431 vehicles, representing a decrease of 2.4 percent versus last year. Year-to-date sales through February are down 6.7 percent versus last year, with 43,155 vehicles sold. Key February sales notes: Mazda's SKYACTIV® TECHNOLOGY accounted for 83.2 percent of all vehicle sales during the month of February. This is the largest percentage of Mazdas equipped with SKYACTIV TECHNOLOGY sold in one month, and second-best month of total volume ever with 20,245 vehicles sold. Mazda6 experienced its second-best February since 2008 with 3,945 vehicles sold, representing an increase of 46.0 percent, year-over-year (YOY). February 2014 was CX-5's best month ever with 9,353 vehicles sold, good for an increase of 71.6 percent, YOY. February was one of the most historic months for Mazda as it celebrated the grand opening of its all-new engine and vehicle assembly plant in Salamanca, Mexico.

2014 Mazda6 gets up to 38 mpg, priced from $20,880*

The 2014 Mazda6 starts at $20,880 - *excluding a $795 destination fee - and will offer buyers up to 37 mpg highway in base form. That money will fetch buyers a 2.5-liter four-cylinder paired to a six-speed manual - a setup packing 184 horsepower and 185 pound-feet of torque. The Skyactiv powertrain is good, Mazda says, for 25 miles per gallon in the city and 37 mpg on the highway. Stepping up to the six-speed automatic gearbox will yield an additional 1 mpg in city and highway driving for up to 38 mpg highway. Despite offering more equipment, the base 2014 model carries a modest $155 price increase over its 2013 predecessor.
Available trims include i Sport starting at $22,495 and i Touring at $24,495 (*both excluding destination charges). The latter swaps the standard car's 17-inch wheels for 19-inch rollers and includes dual-zone automatic climate control and leatherette sport seats among other niceties. Buyers can snap up a tech package that includes TomTom navigation and an 11-speaker Bose Centerpoint sound system for $2,000. Keyless entry, rain-sensing wipers and the company's Smart City Brake Support are all part of that kit as well. Check out the full press release below for more information, and look for more details on the diesel-powered 2014 Mazda6 as we get closer to that vehicle's launch.

Mazda builds 4-millionth Mazda3

To say that the Mazda3 is a vital product for Mazda would be one heck of an understatement. In fact, the model line accounts for about 30 percent of the manufacturer's sales. Fortunately for Mazda, they're selling well.
These days, the Japanese automaker is building the Mazda3 (known domestically as the Axela) in Japan, China, Thailand and, as of last month, in Mexico. The company's expanded global production capacity has helped Mazda reach four million units of the Mazda3 sold around the world since the first model was introduced over ten and a half years ago.
Over the course of that decade since its introduction in June 2003, Mazda has gone through three generations of Mazda3, the newest model benefiting from the company's Skyactiv technology and even encompassing a hybrid model in the Japanese Domestic Market.