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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda recalls 2019-2020 Mazda3 for errant activation of emergency braking system

The newly redesigned Mazda3 has been subject to numerous recalls since it went on sale for the 2019 model year. Today brings news of another such occurrence, as Mazda recalls 35,390 2019-2020 Mazda3s (sedans and hatchbacks). This recall is related to the automatic emergency braking system equipped to certain models. According to Mazda, affected vehicles may “unexpectedly stop while driving due to inadvertent activation of the Smart Braking System automatic emergency braking system.” The programming of the systemÂ’s software could cause the Mazda3 to “falsely detect an obstacle in front of the vehicle while driving.” In response to that detection, the software may automatically apply the brakes despite no collision being imminent. We donÂ’t have to explain how dangerous that could end up being for the driver and those around them. Your car slamming on the brakes for no reason could easily be the cause of an accident. As of now, Mazda says no injuries or deaths have been reported as a result of the defect. In case you havenÂ’t experienced the system in your Mazda3 yet, there is something to look out for. Mazda says a warning alarm will sound and a warning message will appear in the instrument cluster and head-up display when the car is about to perform an emergency stop. Mazda said that itÂ’s reported the defect to the NHTSA, but it hasnÂ’t been posted on the website yet. The fix is easy for some, but more difficult for others. Vehicles with early build dates will need the whole instrument cluster replaced or reprogrammed, as these cars have a different procedure for "temporary manual deactivation of the Smart Braking System." These early build cars will also receive a new owner's manual to reflect the revised procedure of temporary manual deactivation of the system. Later cars will only need the Smart Braking System software reprogrammed with an improved version. Mailings to owners for notification purposes should be completed on or before February 17 next year.

2014 Mazda6: July/August 2013

Our newest long-termer - the Soul Red 2014 Mazda6 seen here - arrived in my driveway at the end of June. Without hesitation, I immediately put it to work as a daily driver, carpool bus and family vacation sled, and it accomplished all of those tasks with aplomb. Now, more than 4,000 miles down the road, I am left convinced that Mazda's latest midsize sedan is one of the best in its segment.
During the past 60 days, I have subjected the Mazda6 to scorching travel across Southwestern deserts, wheezing climbs over 8,000-foot-high Sierra Nevada mountain passes and basking in the cool ocean breezes of Malibu. It traveled with four passengers and a full load of luggage from Los Angeles to Lake Tahoe, and it braved the bumper-to-bumper freeway congestion on a weekday trip down to San Diego. It accomplished everything that was asked of while hardly skipping a beat - it has only required a regular sip of unleaded fuel to keep it moving forward.