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Mazda Kai concept hints at a more muscular, refined Mazda3

Mazda is packing some serious punch for the Tokyo Motor Show, unveiling a stylish hatchback it's calling the Kai Concept to go along with the earlier reveal of the show-stopping Vision Coupe. The compact five-door concept heralds a new generation of cars for the Japanese automaker, which is best known for making sporty, smallish and well-designed vehicles — such as the Mazda3, from which this concept derives its design direction. This version smooths over most of the Mazda3's sharp body creases in favor of smooth, undulating body panels that dramatically reflect light and reflect Mazda's KODO design language. It also gets more narrow, aggressive-looking headlights and a unique overhead profile, with two panes of glass that continue from the windshield and are intersected by a solid-color center, like a U-shaped moonroof. The Kai is powered by a next-generation Skyactiv-X combustion engine, which uses Mazda's proprietary compression ignition system to give the gas-powered engine the fuel efficiency, torque and initial acceleration response of a diesel powertrain. Which is encouraging, considering the Mazda3 already delivers impressive fuel economy. Inside, the concept hints at more refinement, with streamlined chrome accents popping from the black dash and interior panels. It all rests on Mazda's Skyactiv Vehicle Architecture that reflects human-centered design philosophy in everything from redesigned seats to maintain the spine's natural "S" curvature, to NVH tweaks to encourage a quieter, more comfortable ride. Mazda has said it plans to put this concept into production, but there's no word yet on when exactly that will be.Related Video:

2014 Mazda3 Sedan

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We're not going to beat around the bush: for the kind of person who willfully chooses to take longer, windier and more scenic routes to get to Point B, the 2014 Mazda3 is the new compact car measuring stick by which others will be judged. That doesn't, of course, make it the right choice for every buyer.
We'll spend the next thousand words or so explaining the whys and hows that make our opening statement a fact, but for now, suffice it to say that Mazda has engineered its latest crop of vehicles - namely the CX-5, Mazda6 and its smaller sibling and subject of this test, the Mazda3 - from the ground up. Absolutely everything about the Mazda3 is refined for 2014, from its chassis to its engines and everything in between, and it was done in a completely new and holistic way. Every component, subcomponent and stamping required to bolt and weld together an automobile was rethought to ensure the Mazda3 has what it takes to compete with such established benchmarks as the Honda Civic and Ford Focus.

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."