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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

2021 L.A. Auto Show roundup | All the reveals, reviews, pictures

The L.A. Auto Show took place this week for the first time since the onset of the pandemic. It was a show packed with news and reveals, which hasn't really been the case with other shows we've seen this year, and Autoblog was on the floor covering every minute of it. Well, Riswick and Stocksdale were, anyway. The rest of us were sitting at home in our sweatpants, but hey, we'll take credit anyway. Let's get to it. Hyundai Seven Concept This is the Hyundai Seven Concept, and it’s meant to act as a preview for an incoming electric SUV for the Ioniq brand. It leans more toward the concept side of the spectrum than a production car, but expect the final SUV to take design cues from the Seven Concept. Kia Concept EV9 The Hyundai Seven counterpart isn't the only big, bold electric SUV at L.A. this year. Kia has its own take, and it's a modernized version of the traditional boxy utility vehicle called the Concept EV9. It also previews one of the next production electric cars for the brand, which should look right at home next to things like the Telluride. 2023 Kia Sportage HEV As promised, the 2023 Kia Sportage HEV has been revealed. The hybrid powertrain makes the compact SUV the most powerful version available, and it goes on sale next year. The engine is a turbocharged 1.6-liter four-cylinder paired with a 44-kW electric motor. Total output is 226 horsepower. The company didn't give a torque number, but it should basically be the same as the Sorento HEV that has the same basic powertrain: 258 pound-feet. Those numbers are a healthy step up from the 187 horsepower of the base 2.5-liter engine. 2022 Range Rover If you noticed how extra smooth and suave the new Range Rover looked during its recent reveal, Autoblog's James Riswick got a design tour that revealed some of the technological secrets to its success. "Less is more" is harder to achieve than it looks. Fisker Ocean Fisker has brought the new Ocean EV to the L.A. Auto Show, with a public preview at Manhattan Beach and a presence at the show itself. You can watch the public show reveal above, and see more shots from the show floor below. Fisker says the Ocean will start at $37,499 before incentives. That entry model would be the Sport trim with a single, 275-horsepower motor driving the front wheels and 250 miles of estimated range. It also has a 0-60 time of 6.9 seconds. 2023 Toyota bZ4X This is the 2023 Toyota bZ4X, due to hit U.S.

2020 Mazda CX-5 adds torque to the turbo engine, gets more expensive

The 2020 Mazda CX-5 is getting a little more desirable in the new model year. It’s also slightly more expensive. Most of the benefits are realized with the 2.5-liter turbocharged four-cylinder. This engine gets a small boost in torque, going from 310 pound-feet to 320 pound-feet. Horsepower stays the same at 250 horses, and the max power is still made using 93 octane fuel. We saw a similar torque gain in the 2020 CX-9. Mazda says it also added a new “Engine Harmonics Enhancer” that “tunes to the engine with a much more refined and powerful sound.” WeÂ’re guessing the turbocharged engine is going to sound just a hair better in 2020. When equipped with the turbocharged engine and all-wheel drive, the CX-5 also gets an off-road traction assist feature. Similar to the CX-9Â’s system, Mazda says “when the diagonal wheels lose traction, off-road traction assist will stop reducing the engine torque and increase the brake force on the wheels without traction.”  Mazda says all CX-5s will also take advantage of improved NVH, making the CX-5 feel a bit more premium and isolated from the road. Every CX-5 will also be equipped with MazdaÂ’s suite of i-Activsense safety features as standard in 2020, as well. This means adaptive cruise control and lane-keeping assist are both standard features now. As Mazda tries its best to move into the premium space, itÂ’s changed all the fonts on the badging and displays on the car. Although, Mazda neglected to include any photos of the new look, so weÂ’ll wait to judge on that front. The premium look and feel comes with a slightly higher price than 2019. A base Sport is $740 more expensive than last year, coming in at $26,135 after the $1,045 destination charge. The most luxurious Signature trim is just a touch more expensive than last year (by $165) at $38,100. What Mazda hasnÂ’t included in its 2020 rundown is the Skyactiv-D diesel option. WeÂ’ve reached out to Mazda to see if we can determine its fate in 2020 and will update this story upon hearing back. Update: Mazda responded to our request for comment. Since the 2019 diesel variant was on a different release schedule than the rest of the 2019 CX-5 lineup, the company isn't talking 2020 diesel yet. The company is treating it as a "future product," therefore it's not commenting on it.  We can only speculate as to what that means for the diesel CX-5, so we'll wait on official information from Mazda whenever it may come.