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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda's next-gen SkyActiv engines will drop spark plugs in favor of high compression

Homogeneous charge compression ignition, or HCCI, is the black art of internal combustion engines that aims to produce diesel-like fuel efficiency for the cost of gasoline. Although some of its competitors have developed and subsequently given up on the tech, Mazda confirmed that the next-generation of SkyActiv engines will employ HCCI technology, improving fuel economy by 30 percent and at the same time reducing exhaust emissions. According to Nikkei, a new SkyActiv family of engines is set to debut under the hood of the next-gen Mazda3 sometime in 2018 before making its way into other vehicles. In simple terms, an engine that uses HCCI burns the air/fuel mix using pressure instead of with spark plugs, just like a diesel. At 14:1, Mazda's gasoline engines already have some of the highest compression ratios out there, but a move to HCCI means cranking up the compression to 18:1. While the tech sounds relatively straightforward, using HCCI means dealing with a number of side issues. It's one of those "on paper" ideas that compounds problems when put into practice. Heat, revs, and fuel must all be carefully managed as gasoline doesn't burn the same way as diesel. Mazda is mum on details, but the automaker seems confident that the issues have been sorted. If the new engines do indeed make it to market with HCCI, Mazda will have out-engineered GM, Daimler, and Hyundai, all of which have tried and failed to develop HCCI engines in a cost-effective package. With the market moving towards electrification, it's interesting to see Mazda still focusing so heavily on traditional internal combustion gasoline engines. It's an indication of where they see the market heading for the next few years. Although the automaker has been hesitant to move forward with hybrid and electric powertrains, Nikkei also reports that Mazda will begin mass production of EVs in 2019. Related Video:

2020 Mazda MX-5 Miata Suspension Deep Dive

Full disclosure: I’m a longtime Miata fan. And by longtime I mean since mid-1989, the year I obtained, through a series of fortunate connections, one of the three original Chicago auto show display cars. But this was no blatant attempt to butter up a journalist – I barely knew how to spell the word. At the time I worked for the Department of Defense and was racing SCCA showroom stock on the side. It was destined to be a racecar. I was assured itÂ’d be quick, but doubts surfaced when I arrived at MazdaÂ’s dealer training center to pick it up. “Oh, itÂ’s that cute Elan-looking thing,” I probably said. But my mind was utterly changed when I eyeballed its double-wishbone suspension and other cleverly engineered features hiding beneath its skin. In subsequent years of racing – and eventually restoring – that car, I spent uncountable hours being impressed by it. I can safely say that the new ND Miata (2016 - present) is the best yet. ItÂ’s lighter than it has been in 20 years, and thatÂ’s some trick considering the relentless march of safety requirements and expected convenience features. This car is actually 1.3 inches shorter from nose to tail than my NA Miata, but itÂ’s also 2.4 inches wider and rolls on a wheelbase that is 1.7 inches longer. But it is the suspension that has always made the Miata great. This look under the skin of a 2020 Mazda MX-5 shows why the ND is the best Miata in that arena, too. The fact that this is an RF model doesnÂ’t much matter one way or the other.   As it was the first time I laid eyes on one, things got off to a promising start as soon as I pulled a wheel off. ItÂ’s clear that this is no mere strut suspension, as we can see a coil-over shock and glimpses of aluminum.   The apparent stars of the show are the A-shaped upper wishbone (green arrow) and the L-shaped lower wishbone (white). Miatas have used this layout from Day One, but aluminum didnÂ’t enter the picture until the NC generation.   For 2020, Bilstein monotube shocks (green) come on the Club and Grand Touring models with a manual transmission. This setup was part of the GT-S option package in 2019. The standard shocks are also monotubes, but theyÂ’re not Bilsteins and theyÂ’re tuned a bit softer. The upper control arm (yellow) is mounted low down such that its ball joint (white) resides within the barrel of the front wheel.