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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

Mazda seemingly confirms turbo Mazda3, plus reveal date

Yes, you read that right, Mazda seems to have confirmed that a 2021 Mazda3 turbo is on the way. The company replied to multiple tweets asking about such a car, including one from yours truly, with a teaser video and the phrase "Power comes to those who wait." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.   That context is important since the teaser doesn't say anything explicitly. It does have a soundtrack of a mean sounding four-cylinder. It also has a date: July 8, 2020. So we should see the car in just a couple of weeks. Many reports have circulated about the turbo Mazda3. The most recent asserts that it will be available in both sedan and hatchback variants, but that it may only come with an automatic transmission. The engine will probably be the same turbocharged 2.5-liter unit from the Mazda6, CX-5 and CX-9, which makes 250 horsepower and 310 pound-feet of torque. That would put it in close proximity to the VW GTI and Subaru WRX. We'll be curious if Mazda also offers all-wheel drive, since it's available with the turbo engine in the CX-5 and CX-9. Odds are the car will also be tuned and marketed as a more mature vehicle than other hot hatches or the old Mazdaspeed3. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.      

Laguna Seca getting another awkward name with WeatherTech sponsorship

According to the Monterey Herald, and also reported by Autoweek, Laguna Seca is getting a new title sponsor and as a result, a new name. The track is currently known by the official name of Mazda Raceway Laguna Seca, a less-than-elegant name that goes away soon because Mazda is ending its sponsorship on March 31. The newspaper reports that the new sponsor is WeatherTech, and the new name, arriving on April 1, adds a word: WeatherTech Raceway at Laguna Seca. We're not sure why it can't simply be known as Laguna Seca, since that's the name that sticks after the sponsors disappear. And we don't know why adding a word is better. Why would you add syllables to say and letters to type (insert lazy writer joke here)? It seems that those in charge of the track are happy with the deal, though. The Monterey Herald reports the deal is for five years of sponsorship at a cost of $5 million and that it's about two-thirds of what Mazda was paying. But the newspaper also reports that the track won't be providing the same track access that Mazda needed, and it may attract other automakers to the track when the track's name isn't partly that of a competitor. Related Video: News Source: Monterey HeraldImage Credit: Getty Marketing/Advertising Mazda Parts and Accessories Laguna Seca