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Mazda6 diesel is coming, too, Mazda promises (again)

As we noted our piece earlier today about the CX-5 diesel, we've been waiting for Mazda to bring its Skyactiv-D engines to market for years. Tripped up by an emissions certification nightmare that caused delays and resulted in lackluster power and fuel economy numbers, they're late to the party. In the CX-5 diesel, it's also a questionable proposition at almost $4,000 more than the much more powerful CX-5 Turbo. But today, Mazda's U.S. president confirmed to Autoblog that the diesel engine would make its way into the 6. Like the CX-5, it'll only be offered with all-wheel drive and only on the top Signature trim level. Unlike the CX-5 diesel, which goes on sale in July, we don't know when the Skyactiv-D-powered 6 will go on sale. But it seems like later this year is a good bet. How much longer can Mazda wait, really, once the CX-5 diesel is on sale? The diesel Mazda6 will use the same 2.2-liter engine as the CX-5. It'll probably offer the same power figures – 168 horsepower at 4,000 rpm and 290 pound-feet of torque from a low 2,000 rpm, with a 5,500-rpm redline. The fuel economy bonus for choosing a diesel over the turbocharged gas engine should roughly parallel the difference in the CX-5: about 5 mpg in the city and 3 mph on the highway. That said, we don't know the 6's EPA fuel economy numbers yet. We expect the price premium to roughly parallel the CX-5 as well, so the diesel will likely be several thousand dollars more than the gas turbo engine in the same Signature trim. These are educated guesses, of course, and when we have firmer numbers or solid estimates from Mazda we'll let you know.

Mazda's first profit in five years in sight due to weak yen

Automotive News reports Mazda is set to turn a profit for the first time in five years. The automaker is more dependent on exports from Japan than other automakers based in that country, and as a result, it has long suffered at the hands of a strong yen. But the currency has declined in value by some 16 percent over the past six months and Mazda's shares have tripled in value to their highest level since 2008. Contrast this situation to a year ago when Mazda printed 1.22 billion new shares to raise cash. The move was equivalent to 70 percent of the company's then-outstanding stock, and values tumbled to record lows as a result.
Now that the yen has fallen to a value of around 96 per dollar, Mazda operations in the US are more profitable and the company now projects it will earn around $279 million for the next fiscal year. Automotive News says a one yen change against the dollar can have a 9.1 percent impact on Mazda operating profit compared to 4.7 percent at Subaru parent Fuji Heavy Industries or 3.1 percent at Toyota. Those automakers better insulate themselves from currency fluctuations with overseas manufacturing facilities.

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying