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Subaru, Mazda profits dip; both blame exchange rates

While some larger automakers took a beating on Q4 earnings, some of Japan's smaller operations managed to keep their heads just above water despite currency issues and slumping sales industry-wide. Subaru, which capped off its 11th consecutive year of U.S. sales increases, reported a 42-percent drop in operating profit in the final quarter of 2019; Mazda, which operates on an even smaller scale, saw a 76-percent drop.  Per Automotive News, both companies faced challenges apart from navigating currency exchanges.  Subaru Subaru's 2019 was marred by warranty costs stemming from repairs on high-volume models, including the Impreza and Crosstrek. Despite the drop in profit, company revenues only slid 2.3 percent. The company also says that it has managed to curtail incentive spending, largely thanks to replacement models that needed less help moving out of showrooms.  America remained a bright spot, with 2019 sales volumes increasing by nearly 3 percent over 2018. Subaru is hoping that figure will increase to 4.0 percent in 2020. Subaru's wholesale deliveries also increased in western Europe, but dropped precipitously (28 percent) in the company's home market.  Mazda The smaller Mazda faced similar challenges, but its 2019 lacked some of Subaru's more dramatic bright spots. Worldwide shipments of new vehicles dropped by 8 percent, aiding a revenue decline of 5 percent. Mazda's vehicles remained profitable on a per-unit basis, but only just.  Mazda has been undergoing aggressive cost-cutting measures, but even those were no match for reduced volumes and unattractive currency exchange rates.  Despite these challenges, both companies are keeping their earnings outlooks unchanged. The fourth quarter of 2019 represented the third quarter in both companies' fiscal years, which will end in March.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2020 Subaru WRX STI S209 | POV Drive

Mazda rotary engine returns in 2020 as an EV range-extender

It's really, truly, finally happening, folks. The rotary engine is coming back. And just as the many rumors, patents, and even a Mazda2 prototype suggested, it will return as a range extender for an electric car. The news comes from an official announcement from Mazda itself. We won't have long to wait, either, as the rotary-supported EV is slated to go on sale in 2020. It will be one of two electric vehicles available, the other being fully electric. Mazda also mentions that the rotary powertrain is small enough to fit "shared packaging layouts." It's a possibility that these two vehicles are variations on the same model, similar to the Hyundai Ioniq and Honda Clarity. Mazda further notes that the rotary engine will also be able to run on liquified petroleum gas, citing the engine's ability to handle gaseous fuels. This has us wondering if Mazda will offer compatibility with other fuels at some point. Hydrogen could be a good choice for California, and Mazda has had a number of hydrogen-powered rotary-engine vehicles in the past. Propane compatibility could be popular in other regions. Mazda didn't say anything else specific about the vehicle besides highlighting the rotary engine's high power output with a small package and smooth operation. It also mentioned that the range-extended car could be used as a source of electricity when the power grid is down. We're sure to learn more as we near the car's 2020 launch date. Related Video:

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."