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Mazda and Toyota formally announce plans to 'make cars better'

Following Monday's report that Toyota and Mazda could be expanding their cooperation, the two Japanese automakers have made it official, issuing a joint press release announcing a "mutually beneficial long-term partnership" that will "make cars better." The two companies will set up a joint committee to figure out the strengths and weaknesses of each party. As we explained yesterday, that likely means Mazda will benefit from Toyota's plug-in-hybrid and fuel-cell tech, while the world's largest automaker can take advantage of the Zoom-Zoom automaker's line of efficient Skyactiv engines. "I am delighted that our two companies can share the same vision and work together to make cars better. I can think of nothing more wonderful than showing the world – together – that the next 100 years of cars will be just as fun as the first," Toyota President Akio Toyoda said in the attached joint statement. Mazda President and CEO Masamichi Kogai echoed that sentiment, saying: "I hope that by working together to make cars better, we can raise the value of cars in the eyes of consumers while also enhancing the manufacturing capabilities of our home, Hiroshima, and all the communities we are involved in as well." Scroll down for the official joint press release. Toyota and Mazda Team Up to Make Cars Better Tokyo, Japan, May 13, 2015-Toyota Motor Corporation and Mazda Motor Corporation today entered an agreement to build a mutually beneficial long term partnership. By leveraging the resources of both companies to complement and enhance each other's products and technologies, the partnership will result in more appealing cars that meet the diverse needs and tastes of customers all over the world. A joint committee will now be set up to evaluate how best to utilize each company's respective strengths. The committee will encourage broad and meaningful collaboration across a range of fields, including environmental and advanced safety technologies. Marking the agreement, Toyota President Akio Toyoda said: "As evidenced by their SKYACTIV Technologies and KODO-Soul of Motion design, Mazda has proven that it always thinks of what is coming next for vehicles and technology, while still managing to stay true to its basic carmaking roots. In this way, Mazda very much practices what Toyota holds dear: making ever-better cars. I am delighted that our two companies can share the same vision and work together to make cars better.

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

2020 Mazda3 Review & Buying Guide | The connoisseur's choice

Completely redesigned last year, the 2020 Mazda3 pretty much carries over, continuing to be the connoisseur's choice for a compact car. For starters, its elegant sedan and unique hatchback body styles are considerably more stylish than expected for this segment. Park it next to a similarly priced Honda Civic or Toyota Corolla and people are likely to think you paid far more than you did. The same goes for the cabin, which is functional yet stylishly minimalist (if a bit cramped). Then there's the driving experience, which continues to delight those who value sharp responses and a driver-focused character. The switch to a less sophisticated rear suspension for this latest generation has dulled some of its corner-taking capability at the limit, but that's a low-percentile complaint. The bigger dynamic beef is perhaps that Mazda doesn't offer a hotter version in the vein of the Civic Si or VW GTI. Yet, that falls under the category of "wishes" not "problems," which the 2020 Mazda3 has scarcely few. Perhaps it won't be for everyone in the market for a compact car, but everyone should at least consider it.   What's new for 2020? After being completely redesigned last year, updates are light for 2020. The base trim level now comes standard with the Mazda i-Activsense suite of accident avoidance tech and driver aids that continue to be standard on every other trim level. 2019 Mazda3 AWD View 33 Photos What's the interior and in-car technology like? The interior quite simply makes you go "wow." A Honda Civic or Toyota Corolla, which are actually quite nice, look and feel like they should cost substantially less – especially when comparing top trim levels. Whatever trim level of 3 youÂ’re considering, however, the key to its wow factor is how the MazdaÂ’s design removes visual clutter by reducing switchgear and effectively hiding air vents and door handles. It just looks special. It's also functional. The steering wheel, which looks sensational, is an absolute treat to hold. There's considerable center console space and Mazda's tech interface, which had lagged behind its competition due to key usability issues, has been cleaned up. The dashtop screen is large and easy to see. The knob that controls it is large, not unlike BMW's iDrive, and ergonomically placed on the center console. It's not a touchscreen, though, as Mazda engineers determined that hunting for touch-operating icons can be distracting.