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Mazda names new North American chief

Mazda has announced today the appointment of a new president and CEO of its North American operations. Jim O'Sullivan, who has been running the office for 13 years, is now leaving the company. In his place the head office has appointed veteran manager Masahiro Moro, and as you can see, he could not be more thrilled with the appointment. A 55-year-old native of Kyoto, Moro has been with Mazda since 1983. One of the company's managing executive officers, Moro currently heads up its global sales and marketing division. He also previously served as vice president of marketing and of product planning for Mazda Motor Europe, and as director of the company's Australian operations. He'll now be relocating with his wife and family to Southern California to take over the North American division based out of Irvine, effective January 1. His predecessor Jim O'Sullivan has held the office since 2003, also ranked as one of the Japanese automaker's managing executive officers. The Detroit native previously worked at Ford, where he started his career in 1976. "I have been very lucky that the car business has afforded me so many incredible experiences, and taught me so much. However, now is the right time for me to retire from Mazda," said the 40-year industry veteran of his departure from the company in the statement below. "I don't know how the next chapter in my life will read, but it's time for me to spend time with my wonderful wife, my children and my grandchildren. I've travelled the world for nearly 40 years, who knows what the future holds?" Related Video: Masahiro Moro Named President, Mazda North American Operations - Jim O'Sullivan, Current President, to Retire after 13 Years Leading the Company - IRVINE, Calif., Dec. 21, 2015 /PRNewswire/ -- Mazda North American Operations (MNAO) today announced the appointment of Masahiro Moro to the position of President and CEO, MNAO. Moro, a Managing Executive Officer of Mazda Motor Corporation, will take over from Jim O'Sullivan, the company's long-serving outgoing president, who will be retiring from the company. The changes were announced today to company employees, and will be effective January 1, 2016. O'Sullivan joined MNAO as President and CEO in 2003, and also held the title of Managing Executive Officer of Mazda Motor Corporation.

Mazda6 sees gains in ugly month for midsize sedans

Though June overall wasn't a terrible month for automaker sales, at least for the most part, it was pretty hideous for midsize family sedans. Basically every single model in the segment saw declining numbers including the Subaru Legacy, Nissan Altima, Ford Fusion, Volkswagen Passat, and even perennial volume sellers such as the Honda Accord and Toyota Camry. All of these cars are down in year-to-date numbers, too. But there's one bright spot, and it comes from Mazda. Mazda reports that the Mazda6 actually had a really good month. It sold 3,204 examples of the family sedan in June 2018, compared with 2,360 in June of last year. That's a nearly 36 percent increase month-over-month. It was also enough to bump Mazda6 sales for 2018 ahead of 2017's numbers through June. Those numbers also put the Mazda6 ahead of the Volkswagen Passat for June, and just 20 vehicles shy of the Subaru Legacy. Admittedly, these are still small numbers all around. In the same month, Honda sold over 26,000 Accords, and Toyota sold about 27,000 Camrys. Sales of Mazda's other vehicles also indicate that crossovers really are the new hotness. The CX-5 sold a whopping (relatively) 12,710 units. The CX-3 and CX-9 sold about 2,300 examples each, which is below both Mazda3 and Mazda6, but both crossovers gained more this month and over the year than both cars. Mazda3 is actually down this month and overall. All of this also seems to give some credence to Ford's decision to move away from traditional sedans. Still, for fans of more conventional cars, it's a bit heartening to see that more niche players can find some success with the design. We're also pleased to see such an excellent sedan recognized with actual buyers. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Mazda6 Signature View 17 Photos Image Credit: Mazda By the Numbers Mazda Sedan

Mazda Skyactiv-X Review | The revolution begins with a squeeze-bang

The matte black Skyactiv-X prototype looks like a rough Mazda3, perhaps reconstructed after a bad wreck by an over-enthusiastic owner of a spot welder and lots of gaffers' tape. Ribbed ducts poke out of the dash sending two breaths of conditioned air to no one in particular. Even its revolutionary engine, the thing we're here to experience, is entombed in a massive, nondescript cover to mask its unseemly noises. It's a wild, strange way to meet a very unconventional vehicle that promises diesel-like fuel economy, a wide torque band, and an exotic method for burning less gas than ever before. It takes a few hours for Mazda's engineers to explain the fundamental principles of operation. For more detail, read our Skyactiv-X Spark Controlled Compression Ignition explainer, but here's a very brief overview. Skyactiv-X marries some traditional gasoline engine characteristics with a novel form of compression ignition called SPCCI. The key for Skyactiv-X is to use very high compression in the cylinder and an extremely lean fuel-air mixture. Squeezed right to the cusp of getting hot enough to blow up all on its own (which is very hard to predict), a squirt of extra gas and a spark interject to cross that compression-ignition threshold in a controlled and predictable manner. See the animation below: That takes a few essential components to get just right. One is a massive amount of computer processing power and some pressure sensors in the individual cylinders, because the ambient conditions change how and when these things happen. Skyactiv-X uses a clutched supercharger to pump in additional air when needed to nail the mixture precisely, and high-pressure injectors to get the low ratios of fuel to disperse properly in the chamber. And since it operates like a conventional gasoline engine sometimes, it uses valve timing to lower the very high compression ratio so it doesn't reach combustion ignition in that mode. In practice, the Skyactiv-X runs in compression ignition mode most of the time. In practical terms, that means it drives like a torquey gasoline Skyactiv engine. The torque curve is broad and flat — diesel-like in that respect. That also means it can get away with using a six-speed transmission and a lower final drive for better response. There's enough grunt and economy together that Mazda can let the engine spin faster — at 60 mph, it's running at roughly 1,000 more RPM than a similar gas engine, with greater efficiency.