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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Mazda returns to rotary with RX-Vision Concept, crowd goes wild

Rotary! Forget everything for a second. Ignore the sleek styling, formed-by-wind sheetmetal, outrageously rear-drive proportions, and general ridiculousness of the sideview mirrors. And please be so kind as to ignore the poorly lit photos here – Mazda has a thing for drama. Concentrate instead on one fantastic phrase from the concept car press release: "next-generation Skyactiv-R rotary engine." The crowd here in Tokyo was downright frothing to get a look at the new concept car – hoping to catch a glimpse of the first evolutionary stage for a RX-9 sports car. The critical factor in that effort is of course the rotary engine. Mazda says that, while production of the powerplant is "on hold," the company has "never stopped research and development towards the rotary engine." The fact that the company has named the new engine gives us great hope that it exists in reality, and will be available for sale at some future date. The devil is in the details though, and there are precious few available at the Mazda stand. Other than a brief history lesson about Mazda's racing heritage, and fuzzy-vision talk about the future, we only have expectations to feed on. Oh, there's also a tiny press release, below. Related Video: HIROSHIMA, Japan—Mazda Motor Corporation unveiled the rotary-powered Mazda RX-VISION sports car concept at the Tokyo Motor Show*1 today. The rotary engine is a symbol of the company's "never-stop-challenging" spirit. RX-VISION represents a vision of the future that Mazda hopes to one day make into reality; a front-engine, rear-wheel drive sports car with exquisite, KODO design-based proportions only Mazda could envision, and powered by the next-generation SKYACTIV-R rotary engine. Rotary engines feature a unique construction, generating power through the rotational motion of a triangular rotor. Overcoming numerous technical difficulties, Mazda succeeded in commercializing the rotary engine, fitting it in the Cosmo Sport (known as Mazda 110S overseas) in 1967. As the only automaker to mass-produce the rotary engine, Mazda continued efforts to improve power output, fuel economy and durability, and in 1991 took overall victory at 24 Hours of Le Mans with a rotary engine-powered race car. Over the years, the rotary engine has come to symbolize Mazda's creativity and tireless endeavor in the face of difficult challenges. While mass production is currently on hold, Mazda has never stopped research and development efforts towards the rotary engine.

2019 Mazda 6 gets more expensive, adds equipment and drops the manual

Update: We got wind of what Mazda had in store for the 2019 Mazda 6 in this report from last week, and now we have all the official information from Mazda. The news on the manual transmission's disappearance is still true — 2018 model year cars will be the last ones that make that an option. There are a few changes Mazda has implemented for this model year, and a slight price adjustment that goes with. The addition of Mazda's i-Activsense safety tech as standard is confirmed. As is G-Vectoring Control Plus, the next generation of Mazda's G-Vectoring we saw hit the CX-5 for the 2019 model year. Pricing has been adjusted to reflect the extra standard equipment and elimination of the manual transmission. A base (manual) 2018 Mazda 6 Sport costs $22,845 with its $895 destination fee, but the new 2019 model begins at $24,720 with the $920 destination fee included. That's a considerable increase, but the charge for an automatic transmission was $1,050 of that previously. Higher trim levels don't experience as much of a hike. For example, the maxed-out Signature is only $375 more expensive in 2019, coming in at $36,020 total. Mazda says the 2019 Mazda 6 goes on sale this month. It's a little surprising that 2019 model year Mazda 6s weren't already on sale, but mid-year updates or late introductions aren't exactly out of the norm for Mazda. Since its introduction, the current generation Mazda6 has always remained a top choice among driving enthusiasts. That's because it's one of the few cars left in its class to still offer a manual transmission, next to the Honda Accord. But sadly, it seems even that's going to disappear for the 2019 model year update. CarsDirect originally heard through the grapevine that the Mazda6 sedan will be losing its standard six-speed manual while gaining some new safety tech. At first, we here at Autoblog were in denial. We had to reach out to Mazda to verify this unfortunate news. And sadly, it seems CarsDirect's findings are accurate, with Mazda USA's marketing and brand communications manager, Drew Cary, replying to our inquiry with the following statement: At Mazda we are always listening to our fans, especially when it comes to what they are looking for from our vehicles. As we have moved the Mazda6 upscale with the launch of the Grand Touring Reserve and Signature models, we have seen less demand for a manual transmission option.