2012 Mazda 3 Hatchback on 2040-cars

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Mazda ad showing Facebook updates while driving criticized by Senate committee [w/video]

Senate Commerce Committee Chairman Jay Rockefeller, D-WV, held an all-day summit on Thursday to discuss the dangers of using modern technology while driving, during which an ad that Mazda aired during the Super Bowl was used as an example of the worrisome future towards which we're headed. While seemingly innocuous at first glance, the ad, which can be seen below, shows a brief glimpse of a driver using the Mazda Connect infotainment system in a Mazda3 to check/update his Facebook page while driving down the road.
Officials from major communications companies like Samsung, Google and Apple attended the summit, as well as representatives from automakers including General Motors and Toyota. A representative from Mazda was not present despite the company's own currently available technology being used as the poster child for the issues being discussed.
According to Automotive News, Senator Rockefeller warned the automaker and communication execs on hand that he will propose legislation to regulate the use of technology while driving if they don't work together to implement their own standards more quickly. Michael Robinson, GM's vice president of sustainability and global regulatory affairs, argued that his company has had distracted driving guidelines in place for 15 years since the advent of its OnStar system, noting that the technology in question has also helped the automaker save lives through automatic crash detection and calls to 911.

2019 Mazda3 Sedan Drivers' Notes Review | Moving on up

The Mazda3 enters its fourth iteration for 2019, replacing one of our favorite compacts on the market. As such, expectations were high for the new model. Like before, the Mazda3 is available as both a sedan and hatchback, though the big news for the new model is the available all-wheel drive system, a rarity for the class and and a feature more and more people are looking for in a car these days. At launch, power comes solely from a 2.5-liter naturally aspirated inline-four, though Mazda plans to offer additional powertrains down the line. Competitors include the Honda Civic, Toyota Corolla, Subaru Impreza, Hyundai Elantra and Kia Forte. Our tester was a well-equipped Mazda3 Premium front-wheel-drive sedan. Standard features include 18-inch wheels, LED lighting, a power driver's seat, leather seating and trim, keyless entry and ignition, dual-zone climate control, an 8.8-inch infotainment system, Bose audio, blind-spot monitoring, rear cross-traffic alert and adaptive cruise control. The only added cost to the Premium Package is $595 for the paint. All in, our tester came out to $27,990. Editor-in-Chief Greg Migliore: The Mazda3 is the sportiest in the segment and, as far as I'm concerned, it's dead-even with the Honda Civic for the top spot in the looks department. The steering, brakes and suspension all feel dialed-in and quick. Many compacts are sedate. The 3 makes you want to track it. The suspension is stiff enough that non-enthusiasts might prefer something else, though it's not abusive. The naturally aspirated four provides just enough getup. Mazda is good at the minimalistic approach. Tune a car well, make it look sporty, and don't try to overcompensate with horsepower. This thing looks great inside and out. For the price, you can't beat it. The cabin has the appearance and feel of a premium sedan, with pleasing materials and an enveloping cockpit. With a creased hood and huge, blacked-out grille, the 3's front end has a contemporary style with old-school panache. I might like the hatch better because it's a rarer body style. Still, this sedan is a well-rounded, sporty execution and a great value. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Associate Editor Joel Stocksdale: Since its reveal at the Los Angeles Auto Show, the 2019 Mazda3 has been my most anticipated car of the year, as well as the one I've been most worried about.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.