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Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

Are Toyota and Lexus planning to use Mazda's straight-six and new platform?

Japan's Best Car magazine has what appears to be a whopper of a rumor. The mag said it scooped Mazda's development of a straight-six engine that Mazda only revealed in March, the carmaker having buried the information in a financial statement. By way of Lexus Enthusiast and according to Google translate, Best Car writes that as it was speaking to a Toyota source on an unrelated matter, the magazine found out that Mazda's work on the straight-six was predicated on the engine's use in Toyota Group vehicles, which includes Lexus. Here's the account of how the engine and Mazda's coming front-engined rear-drive platform, dubbed "Large Architecture," will make their way to Toyota City: The first appearance for the straight-six, predicted to come in at a hair under 3.0 liters, is the Mazda Atenza/Mazda6 successor coming around 2022. The powertrain will get a 48-volt hybrid system for increased fuel economy, and the automaker's said to be considering a plug-in hybrid version. Toyota's first shot at the platform and the straight-six will be whatever fills the slot of the Japanese-market Mark-X sedan. We once had a version of the Mark-X in the U.S. as the Toyota Cressida. In Japan, it's sold as a rear- and all-wheel drive option to the Camry. The Mark-X is slated to end production in December this year — a "sporty four-door coupe" on Mazda's platform and with Mazda's engine eventually taking its place. Lexus has a number of plans for the components from Hiroshima. The next Lexus IS is said to evolve from the current sedan, using a Lexus V6 but migrating to Toyota's TNGA platform. Best Car says the IS after that, perhaps sometime around 2026, will hop onto Mazda's new platform and use the inline-six engine. Before that, the replacement for the Lexus RC in 2022 will sit on the Mazda platform and get that inline-six. What's more, Lexus will introduce a new model to slot between the $64,750 RC and the $92,950 LC employing Mazda's architecture and engine. Best Car says the model will act as a "next car" for RC owners, but we can't tell if the magazine means a two-door or a four-door coupe; the article also says the Lexus model will compete with the Audi A7. Toyota and Mazda partnered up in 2016 on technology sharing. Best Car's take is that, as was done on the Supra, Toyota is picking up all the tech it can from suitable sources so that it can continue to sell models that don't make sense to develop alone.

Mazda is developing gas and diesel inline-six engines

Once the favored engine configuration for luxury and high-performance cars, the inline-six suffered a bit when the transverse (east-west) engine configuration became popular during the shift to front-wheel drive cars. The packaging benefits are obvious – no driveshaft or transmission intruding on passenger space or rear differential on cargo volume, plus turning the engine 90 degrees meant the front of the car could be shorter. But the inline-six is slowly, slowly crawling out of near-obsolescence, notably in BMW, Jaguar-Land Rover and Mercedes-Benz products. Add Mazda to that mix: An investor report first spotted by Jalopnik and confirmed by Mazda reveals that the company is developing a Skyactiv-X and Skyactiv-D inline-six that will be installed longitudinally (north-south) in a new "Large Architecture" platform. Before reading any further, let's catch up on the Skyactiv-X and -D technologies. The former basically burns gasoline like diesel, providing some benefits and advantages of both types of combustion - here's an explainer on how that all works. We drove a prototype 2.0-liter Skyactiv-X 4-cylinder engine in a Mazda3 mule, too. And the Skyactiv-D series of engines is a comparatively typical turbodiesel. Mazda has a 2.2-liter turbodiesel inline-4 that has had a long and convoluted development and certification process, but is finally showing up in the 2019 CX-5. Since Mazda has implemented these technologies in existing four-cylinder engines, we would assume that the new Skyactiv engines will be "modular" – that is to say, they'll essentially be the existing engines with two extra cylinders, rather than an entirely new design. Jaguar-Land Rover is doing a similar thing with its Ingenium engine family. Assuming the Mazda engines will be modular would mean they'll be roughly 3.0-liter units, which is a common displacement for modern inline-sixes. And as we mentioned eariler, they'll be arranged longitudinally, unlike any other Mazda save the MX-5 Miata (and the long-departed rotaries), in a new vehicle architecture. As part of a medium-term plan over the next six years, Mazda will develop some unspecified vehicles on what it calls the "Large Architecture". These vehicles will have 48V mild hybrid and PHEV capabilities, and be able to use a version of Mazda's i-Activ AWD system. Why do this at all?