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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Oliver Jarvis in a Mazda takes pole in star-studded Rolex 24 at Daytona

DAYTONA BEACH, Fla. — Oliver Jarvis broke a 26-year-old record at Daytona International Speedway in putting the Mazda DPi from Team Joest on the pole for the Rolex 24 at Daytona. Jarvis went to the top of the scoring chart early in Thursday's qualifying session with a lap at 1 minute, 33.685 seconds. It broke the mark by two-tenths of a second set by P.J. Jones in 1993 in a GTP-class Toyota. The Englishman spoiled a strong run by Team Penske, which qualified second and third for the twice-round-the-clock endurance race that begins Saturday. Ricky Taylor earned the second spot in Penske's Acura ARX-05, while teammate Juan Pablo Montoya was third in his first time qualifying the sports car for the organization. Team Joest wound up first and fourth on the starting grid with Jonathan Bomarito putting its second car on the second row. Felipe Nasr had the fastest Cadillac DPi-V.R in fifth for Action Express Racing. Nasr is the reigning IMSA champion and led the way for four more Cadillacs in qualifying. Jordan Taylor was sixth for Wayne Taylor Racing, ahead of Juncos Racing's Agustin Canapino, then Tristan Vautier and Stephen Simpson for JDC-Miller Motorsports. James Allen in an Oreca 07 Gibson for DragonSpeed won the LMP2 pole. In the GT Le Mans class, Nick Tandy put a Porsche on the pole as four different manufacturers qualified in the first two rows. IMSA GTLM champion Jan Magnussen of Corvette Racing was second, Ryan Briscoe in a Ford GT for Chip Ganassi Racing was third and followed by Davide Rigon in Risi Competizione's Ferrari 488. Marcos Gomes gave Via Italia's Ferrari 488 the pole in the GT Daytona class. Related Video:

Jeremy Clarkson chooses his top 10 cars for 2015 and 2016

Jeremy Clarkson is well-known for his role as co-host on the old Top Gear. But the frontman of the upcoming Amazon Prime Show, The Grand Tour, also has a standing column for The Sunday Times in the UK where he reviews the latest cars. With fall nearing, Clarkson put out a list of his top-10 cars from this year and 2015. Some on the list will surprise you, while others represent everything we've come to love about Clarkson. In order to make his list of star cars, the vehicles must offer what co-host James May calls "the fizz." The vehicles, Clarkson claims, have something that is out of the ordinary. Whether it's the car's looks, the way it gets up to speed, or its high-tech gadgets, Clarkson's top-10 list is made up of items that are more than just tools for getting from point A to B. So which ones made the list? Head over to the column in The Sunday Times. Mazda MX-5 Miata 2.0 Sport Recaro Alfa Romeo 4C Coupe Mercedes-AMG GT S Ford Focus RS Ford Mustang Fastback 5.0 V8 GT Volvo XC90 D5 AWD Vauxhall Zafira Tourer 1.6 CDTi Tech Line BMW M2 Ferrari 488 GTB Lamborghini Aventador Related Video: Featured Gallery Jeremy Clarkson's Star Cars For 2015 and 2016 View 11 Photos News Source: The Sunday TimesImage Credit: STEFAN HEUNIS / AFP / Getty Images Celebrities BMW Ferrari Ford Lamborghini Mazda Performance bmw m2 ferrari 488 gtb