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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Japanese students turning Mazda CX-5 into Dakar Rally-ready off-roader

Students at Japan's Nihon Automobile College (NATS) are transforming a first-generation Mazda CX-5 into a full-blown off-roader that looks ready to compete in the Dakar Rally. Named CX-Runner, the one-of-a-kind model will make its debut at the Tokyo Auto Salon opening its doors in January 2020. The Tokyo Auto Salon is the Japanese equivalent of the annual SEMA show, so anything goes under the bright lights. NATS students began the CX-Runner project with a used 2012 CX-5 and seemingly set out to leave as few original parts as possible. While the project isn't finished yet, a sketch released by the school suggests the crossover will receive wheel arch extensions, an external roll cage, a beefier suspension, and a shorter front bumper that increases the approach angle.  Photos published on the school's official Facebook page show the project is moving along nicely. The body extensions are made with a composite material that looks like Kevlar, and fitting the rear wheel arches required sealing the back doors, which is fine; the CX-Runner will be a two-seater. We don't know if students are planning to make changes to the CX-5's powertrain yet, but a thick skid plate will protect whatever is under the hood from expensive impacts with obstacles encountered off-road. nats-mazda-cx-runner-project-1 View 3 Photos The Tokyo Auto Salon will open its doors on January 10, so the students have time to finish the custom-made body kit, install the suspension, paint the CX-Runner, and fit the roll cage. They're not just doing this for fun, though. NATS began offering a customizing class in 1998, and building a tuner car is one of the requirements aspiring builders need to fulfill in order to graduate. With that in mind, it's no surprise that NATS will again have a big presence during the 2020 edition of the Tokyo Auto Salon. In addition to the CX-5 off-roader, its students are building six custom cars including a Nissan 370Z roadster wearing front and rear fascias sourced from a GT-R, a Toyota 2000GT-inspired convertible based on the Suzuki Cappuccino kei car from the 1990s, and a four-door, five-seater Toyota 86 built on Camry bones but powered by the coupe's flat-four engine. Relate Video:

Editors’ Picks December 2022 | Genesis G90, Mazda3 and an old favorite

The last Editors' Picks collection of 2022 consists of picks from three different segments. We recently got our first shot at the 2023 Genesis G90, which instantly found a warm place in our heart. Plus, a couple of favorites from years past came through. Look out for even more ratings come the new year as a ton of fresh metal comes onto the market. Tons of totally new EVs and sports cars may have hit the streets in 2022, but there are even more new and exciting cars coming. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in December month that earned an EditorsÂ’ Pick. 2023 Genesis G90 2023 Genesis G90 View 55 Photos Quick take: The Genesis G90 is now a full-size sedan without any major compromises versus its competition. It rides beautifully, features a tech-forward but still usable interior and even has a powerful and refined powertrain. Score: 8.5 What it competes with: Lexus LS 500, BMW 7 Series, Mercedes-Benz S-Class, Audi A8 Pros: Gorgeous design, efficient and powerful powertrain, super-luxurious interior, great value Cons: Doesn't handle as well as competitors From the editors: Road Test Editor Zac Palmer — "The Genesis G90 is all-new for 2023, and what a stupendous luxury sedan it is. The mild-hybrid twin-turbo V6 powertrain is smooth and powerful for effortless acceleration. Its air suspension and electronically controlled dampers waft you over poor pavement with nary a cabin disturbance. Every last luxury you might want for is present from auto-opening doors, massaging seats and rear wheel steering. It's all there for a price that is shockingly low versus the leading German luxury sedans, making it all the more impressive." In-depth analysis: 2023 Genesis G90 First Drive Review: No more compromises   2023 Mazda3 Mazda3 Hatch front three quarter View 57 Photos Quick take: The Mazda3 is a blast to drive and has an interior that rivals entry-level luxury cars. It's only real weakness is a slightly tight rear seat and cargo space.