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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

2019 Mazda CX-5 fuel economy takes a hit with new turbocharged engine

We learned all about the 2019 Mazda CX-5 last week, and now we've discovered fuel economy for its new 2.5-liter turbocharged engine. Unsurprisingly, it gets slightly worse fuel economy than its naturally aspirated counterpart. The 2019 turbo crossover, which only comes in all-wheel drive form, gets 22 mpg city and 27 mpg on the highway. Front-wheel drive CX-5s with the naturally aspirated 2.5 liter net you 25 mpg city and 31 mpg highway — all-wheel drive drops 1 mpg in both categories. For a little comparison, the turbocharged engine makes 250 horsepower and 310 pound-feet of torque on 93 octane gasoline, while the non-boosted engine makes 187 horsepower and 186 pound-feet of torque. You're definitely taking a hit in fuel economy, but the gain in power might be worth it, since the decrease isn't that terrible. Cars in its price and power range with all-wheel drive have comparable fuel economy. The Ford Escape with the 2.0-liter turbo is rated at 20/27; Chevrolet's Equinox with the 2.0-liter turbo is 22/28 and the VW Tiguan gets 21/29. There isn't really a clear winner in fuel economy for this much power when you look around the segment, but Mazda's engine is half a liter larger than everyone else. This translates to better torque than most of its competitors, but Mazda manages similar fuel economy. Also similar to many of these decked-out compact crossovers is the new high price of the Mazda we wrote about before. You won't be getting in to the turbocharged CX-5 for any less than $35,865. If you wanted a bigger Mazda like the CX-9, its fuel economy figures aren't significantly worse than the CX-5. Front-wheel drive versions are rated 22/28, and it drops 2 mpg in each category for all-wheel drive. The updated 2019 CX-5 should be coming to dealers soon. Related video: Featured Gallery 2019 Mazda CX-5 View 9 Photos Green Mazda Fuel Efficiency Crossover SUV mazda cx-5

Autoblog Podcast #523 | BMWs, Trackhawk and Mazda's new engine technology

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Joel Stocksdale. We discuss a couple of BMWs, the upcoming BMW X7 three-row SUV and our short-term BMW M760i with a turbocharged, 600-horsepower V12. We also cover the week's news, including Mazda's nifty engine technology it will roll out in the next few years, as well as pricing on the new Jeep Grand Cherokee Trackhawk. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast@autoblog.com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #523The video meant to be presented here is no longer available. Sorry for the inconvenience.Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Topics and stories we mention Rundown BMW X7 Spy Shots Volkswagen Passat GT Mazda's future engine technology Jeep Grand Cherokee Trackhawk Pricing BMW M760i driving Ram 2500 driving Spend My Money Feedback Email – Podcast at Autoblog dot com Review the show on iTunes